I just read Micro Persuasion's Steve Rubel post talks about 25% of entertainment will  be created by peer groups (which I equate with User Generated Content) and dispersed using mobile phones:

"…The good news about this report is that much of the entertainment will be created and distributed on mobile phones."

On the other hand, it's Nokia who wrote the paper – wouldn't they have a vested interest in having content appear on their own mobile devices? 

"..To that point, TV Week conducted an analysis and found that while it's easy to get attention for your work, making money is a tougher climb. This might keep the figure from going higher than 25%."

Here's more of the initial analysis from Nokia: 

"…Nokia’s latest study, ‘A Glimpse of the Next Episode’, predicts that within five years a quarter of all entertainment will be created, edited and shared within peer groups rather than coming out of traditional media groups. Trend-setting consumers from 17 countries were asked about their digital behaviors and lifestyles. Nokia also used information gathered from its 900 million customers and views of leading industry figures to reach the conclusion that you will control 25% of the world’s entertainment by 2012.

“From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call ‘Circular’. The trends we are seeing show us that people will have a genuine desire not only to create and share their own content, but also to remix it, mash it up and pass it on within their peer groups – a form of collaborative social media,” said Mark Selby, Vice President, Multimedia, Nokia.

Nokia also looked at four emerging trends that will make entertainment more collaborative and creative as we move towards Circular Entertainment. These trends are listed as, Immersive Living; Geek Culture; G Tech and Localism."

Clearly, there is more to this in terms of the types of content that will be user generated and how it will be shared.   The implications are that more of us are going to be "stars" of sorts, but it's not going to produce much revenue for the people creating the media though it will enrich-en our choices of what to watch and consume.

Reading iPod Touch Commercial – Democratized Creative Hits Prime Time reminds me of how boring most commercial advertising is, including corporate PR.   And yet, when you have enthused fans creating content that is authentic, it can go over much better, like the iPod Touch Commercial that was created by an 18 year old Apple fan Nick Haley from the UK.

I don't know if all advertising can be user generated – but I bet a lot more of it can be.   And it also reminds me of how squalid corporate messaging can be, and I have a personal experience with that recently – but won't give the details.  Suffice it to say that I'm in the process of writing an paper for an academic publication – the paper would be a collaboration with someone else, however, it's based, partly on corporate work.

As soon as we brought in corporate messaging – the proposed had many more restrictions and probably won't be half has good, when published, than were we allowed to write the thing the way we'd like to, but can't.

I understand the need for corporate messaging, but I also understand that most people, including those making up the branding, as consumers – are turned off by the very messaging they're creating.  

Anyway, getting back to the iPod Touch Commercial – it reminds me that I bought an iPod Touch recently and did not have much time, till tonight, to do anything with it – but I found, again, that while the iPod Touch is much closer to a full laptop or desktop experience, it falls short in several ways.   For one thing, I literally can't blog with it – I can't log into secure sites using the iPod Touch – and I tried several times.

Also, it's still pretty cumbersome to type – and I wish a convertible keyboard that is portable could be plugged in, when desired.  

Finally, while the iPod Touch and iPhone give the illusion of a fully enabled internet interface, they fall short – I think it gets halfway there – but I'm still trying to decide how much to put on the iPod Touch and what the content is going to be.