Jeff Pulver says losing your job is not the worst thing to happen to you and suggests you stay positive.
Jeff said he grew up feeling invisible, he also said he used to work at the Word Trade Center for Cantor Fitzgerld and had he stayed might have been dead (because he would have been up at the top of building 1 in the morning of September 11th).
It’s all about friendship (does some one ask you how you are when they greet you?).
Jeff talks about his kids (twins - 14 year old).
Jeffpulver.com
Where is it going now?
Social Media Jungle, last month.
Btw, I met Jeff Pulver at Leweb last year, but I’m not going this year, and neither is he. Jeff said he found Leweb big on ego and short on substance.
SoCal on Feb 10th and 11th at Puck Building, call for speakers till December 5th.
He is also taking Social Media Jungle on the road and set up breakfasts in 14 cities and invites people who are passionate and have an idea to paticipate or even join him on the road.
And Jeff Pulver says that Social Media is a lifestyle.
And Jeff is going to start doing evening events in 2009.
” ….we don’t attribute orders to the emerging channels — we simply don’t have business rules to do this, so we attribute orders to the most established channels. But if we focus on influenced sales, we notice that channels like e-mail and paid search and social media play a bigger role, helping cause an order to happen.”
Got it - that’s one of the problems we have to overcome - we simply don’t have the Business Rules set up for MatchBack Attribution where Online Activity, perhaps, precursors (or Co-Enzyme’s according to me) are given credit - because the Business Rules aren’t yet developed to measure those things and assign a value to it.
If you follow the examples in Kevin’s post - and use attribution that he applies in this example - what we get is this:
Each quarter, we produce a table that illustrates, for each channel, direct attributed sales, and influenced sales.
Influenced sales make a huge difference in viewing a “mutlichannel strategy”. In the illustration above, e-mail, paid search and social media are key influencers. They do not get direct ROI attribution, but are clearly used by the customer as part of the purchase process. From a strategic standpoint, these channels should receive strategic attention. Or maybe catalog marketing should not receive direct credit for all orders!
I’m just about to go to bed, but, after a long Thanksgiving day I wanted to get out a few thoughts today about something I noticed, and it may relate to Social Media, in a direct way.
Found it hard to post much to any of my blogs today, even thought I tried - my mind was “tired”, yet I did post - but mostly to Facebook.
What I found was that I had ideas that I shared with a friend or two, or responded to my Facebook News Feed, either to sign up for events I’ll go to next week or to comment back on posts to my wall, or as a comment to something I posted earlier.
And that got me thinking of what I was doing was giving back though interacting with my Social Media feeds as opposed to blogging, so to speak.
In fact, that’s one thing I notice about Robert Scoble, with all the posts he shares in Google Reader with me, sometimes, what he’s doing in that way, touches me a lot more than his actual blog posts - and his notes on the posts he is sharing is often more contextually relevant to me than his writings, which I tend not to read all that much.
In like manner, I found myself putting more energy into sharing stories in Google Reader and taking the time to post a note with the share (that gets picked up by Friendfeed and also goes into my Facebook Profile (feed)), plus developing relationships with real and virtual friends that might not be immediately tangible yet, function as a precursor or co-enzyme, to action.
I could have as easily just written focused on posting to my blogs - but instead, I found my self interacting with my Facebook News feed - or emailing a friend, or perhaps I would twitter something (I didn’t, today) - and much of that activity would appear to be invisible (even though it’s not) - maybe some of it shows up in my Friendfeed - but all the work I did - what I gave, is just as important as any blog post (what about an iPhone painting?) I might do.
So, I want to put forward two ways of looking at giving, along with if that co-relates to Engagement, or not.
Today, my “giving” or engagement with interacting with my Facebook News Feed, was externally driven - today is Thanksgiving Holiday (or was the Thanksgiving Holiday - it’s actually early Friday morning as I write this), if I was at work, or if it was another day, maybe I’d not be interacting with my Social Media feeds as much; I don’t think the externally driven factor and be ignored - it has to be a factor.
The other thing I want to put forward is a way to evaluate involvement in Social Media - the simplest way, at this point, is to co-relate the following :
1. Time spent on Social Media Site (compared to all the time spent online) - note, that can be looked at individually (all the time I spent on Social Media vs. all the time I spent online, period) - or in mass, all the time the internet population spent on Social Media vs. what they spend on the rest of their online activities.
I’m even willing to forget the number of times Social Media sites are visited vs. all sites. By the way, looks like MySpace is having a problem since February - people are spending substantially less time there.
2. The number conversations taking place (this could be measured by the instances of interacting with a feed, such as the Facebook News Feed, or Twitter (Feed) or Friendfeed. You can probably add them all up - and compare them to the overall internet audience.
The problem is that most of the conversation activity won’t show up - it’s AJAX, every time I comment on my Facebook or Friendfeed - a new page is not generated - for now, I need a proxy for conversations and the best I can come up with is Page views per visit - but it’s a poor proxy - but better than none at all.
There is some interesting research on Facebook that says that some activities you do are more “engaging” by nature than others (see this video clip to get a sense of that)
Perhaps this can all be combined into one metric - but what this really gets back to is there are many activities that are precursors to Social Media, to Engagment, in fact, but that are not measured - you can say the act of “Engagement” makes the assumption what ever needed to preceed it, happened.
But I would think that you do need to measure what preceeds an event or action - hey, I can take an exam and ace it, but doesn’t it also count how much I studied for it?
Anyway, enough of this for tonight - I just wanted to close out today by giving Thanks to all my friends, to my family and give form to the idea that we need to look at the whole picture.
I’m live blogging @ NYU using my 3G IPhone, forgive my spelling, grammer errors and lack of hyperlinks. I wrote about this lecture in my last post, and yes, I did decide to attend.
We’re talking about Etsy.com. Founder of Foundation for Peer to Peer Networking.
In 2003 if you asked “who do you trust”? You’d get the usual answers while in 2007, we trust ourselves more (people like myself).
P2P is undertaking relational, permissionless decision making. Now P2P can scale globally.
Strong Hierarchy without command and control, small groups to cooperate at a global level.
We’re reaching a point of self organization around common objectives.
New set of choices - 3 ways (Centralized, Decentralized, Distributed); example of civil society enable and empower creativity in a town in France.
Division of Labor, everyone can produce and there’s a peer to peer review process.
Individual self selects tasks and level of contribution. Transparent Process (WikiPidia). But you need open access to raw materials and the permission to use them. When costs of participation are low enough - new way of producing value (Wikipidia vs ), new way is hyper productive vs. The alternatives.
Innovation can only be competitive in the old way, in Peer 2 Peer, the default option is pasionfull participation (absolute quality).
Corporations can’t compete with Peer 2 Peer, when compared.
Social Change - when societies change it’s when the organizing (ruling) and production (working) changing together.
Sharing model - share your expressions, but the links are weak, and your platform is 3rd party.
Or, Wikipedia, where everyone is working toward a shared goal on the same platform.
Peer 2 Peer needs to be govern different. Peer goverence is not based on Market Scarcity.
But while this may work for Wikipidia, but will it work in building a car? Yes, as long as you design it first.
Open Source Car Projects. Peer Production as a model if what is coming next.
Ancient Roman Empire, moving from large scale production with slaves to a more localized product. But markets require scarcity.
In our society now we have a crisis of value; we can produce almost infinately but.. Much of it is not yet monitiable, and is becoming, therefore, unsustainable.
Rapid protyping shows means of production is becoming decentralizated. Relocalization of global production.
We can’t succeed without large scale particapation in Peer to Peer - Peer to Peer Society.
When Roman Empire fell, society had 500 years of local solutions via Midevil.
I was thinking about a paper I read today on Innovating Through Recession by Andrew Razeghi, Kellogg School of Management, which I heard about via @ecevents on Twitter, I attempted to Embed the paper here. By the way, I often think as I write - and the attempt to “marshall” the information (no pun intended on my first name) often leads to my flashes of insight - as I write. I can tell you right now this is going to be a long post - and furthermore - it’s worth reading it - all the way though, maybe a couple of times.
Gary thought me that if you have a Brand, and I do, it’s me, my Web Analytics and my Art,you need to work that Brand, and reply to every comment, and even as many tweets as your can - you need to show your open to conversation and having one. Gary Vaynerchuk even said that if you have a blog with 2500 visitors a month or more, you can turn that blog into an income of 4K or 5K a month, if your willing to build up the Brand - but it’s a lot, a lot of work. But it was always work. I wasn’t thinking about the money - but then again, I would not mind it. But at least, I know what I need to focus on - and it’s what I want to do, anyway.
… I was thinking about how parts of this paper would play into Social Media outreach and how we’d track it using Web Analytics and Buzz Media Tracking. I realize Web Analytics and Buzz Media Tracking are not the same thing - but I see them merging, eventually, done by the same team.
The first two points, “Listening to the Market” and “Investing in Your Custom is perfect for Social Media Buzz Tracking - think about it - if your not listening via Twitter, via comments on Blogs in the subject area your company or Brand it part of - ie: using platforms like Radian6 to identify influentialsls - you have few clues on where the conversation is taking place, what it is, and how you can reply.
Setting up a Profile in Radian6, SM2, Trackur, is not a bad idea, and having someone in the Analytics team, who works with Marketing and PR, is probably not a bad idea, either. The biggest problem will be knowing about issues, and problems that crop up in enough time to respond to them - if it’s no one’s job - it won’t happen - and right now, it’s usually no one’s job,and there are no tools being purchased - but the role might be sourced out to a Marketing PR agency - which is a bad idea - they are not your Brand, you are - and it needs to be a pretty senior type person who is part of the Brand outreach and response.
Recently, I was asked to weigh in on this conversation monster hoping to ‘reinvent’ industry and I noticed several comments - people are asking to engage - they want to hear - but does anyone think about how to go and answer every question that anyone has? But that’s what you’d have to do now - go out and engage with each one of them, on every blog, message board and social network they live.
That’s how you defend Brand today, in my opinion. To be honest with you, I’m not sure weather the product is really better or not, as much as it’s perceived people’s opinion is being listened to, considered, and acknowledged. But if the “product” really is better, people will more likely listen if the reviews are coming from all over the internet, and not just from the Brand, itself.
I could almost see crowd sourcing the response to employees, getting everyone involved - just give them a “press kit” of guidelines - appoint and editor - and let the employees go out there an answer - in mass - that would be the way to do it now, and Search Engines would love it.
That’s what I’d do, if I were running Social Media for a Brand (did I throw down the gauntlet?) Yeah, I did.
End of point 1 and 2 - in Innovating Through Recession by Andrew Razeghi, Kellogg School of Management listening was done, during the Depression and last few recessions, by having different ideas and trying them - against conventional wisdom, but today, with the rise of the Internet and Social Media, it could be done differently, still innovating, but getting feedback from the “Cloud”.
Sometimes, on difficult days, like today, or was it yesterday, now, I just feel like throwing in the towel, on Social Media.
I haven’t given up, won’t. Still, there’s a lot of obstacles to overcome, and can be difficult.
Even as Barack Obama begins the first YouTube Presidency, you’d think there would be recognition of the vital role of Social Media within professional, member driven organizations. Particularly, in Web Analytics, because it’s the Web Analysts, who, by nature of our tools and focus on online and marketing data analytics, are best suited to evaluate the success of Social.
Yet, for all the potential, before us, the path to it, is too often, blocked, by ignorance.
Where would Barack Obama be, today, if he believed, and those around him believed, that social media wasn’t important? Vital.
You’d think that now, especially just now, would be the perfect time to ramp up on social media as it’s one of the least expensive and most effective ways of reaching people.
But some people don’t see it that way; it’s like, they are not on the same page.
You know, I was speaking to a friend recently about the most effective source of traffic to her site; she used Google Analytics custom segmentation and found out that Stumbleupon was 1500% more effective than any other other source of referral traffic …and it’s a well known site that gets several million visits a month.
And yet …. You’ll find plenty of organizations who believe Social Media is not particularly important. I bet John McCain did not think much about Social Media, and look where he is, today.
Actually, I’m glad McCain and Palin didn’t focus on Social Media; I didn’t want them to win.
But in other cases, you’d be surprised; I know, I was.
Recently, I asked Eric T. Peterson, author of Web Analytics Demystified, what he thinks Analytics Organizations ought to focus on.
Peterson said, an Analytics Organization, in this case, The Web Analytics Association (my question to Eric was what did he think the WAA ought to focus on regarding Social Media); in that context, Eric mentioned the WAA should focus on Social Media Metrics (which, we actually, are, and will be publishing social media standards next year).
Eric asked me to make this correction, and I am glad I did, since I left out, from my earlier writing, on this post, the WAA’s work on drafting standards, the beginnings of which, started through my efforts via the Social Media Committee, which I built, from scratch. Social Media is now the largest committee of the WAA, with 76 members, by the way , about 8% if the entire WAA membership.
I also asked him if Special Interest Groups, or SIGs, would be useful for this purpose.
By the way, I noticed the recent EMetrics Marketing Optimization Summit that I attended, in Alexandria, VA, had an entire Tract (3 solid days of Social Media sessions) dedicated to Social Media Metrics.
That had never happened before at a Web Analytics Conference; found this encourging, and the speakers were great.
Too bad that focus isn’t actually carried into the organizational level more often.
I would imagine, and suspect, Social Media, really needs more of a focus in most organizations than it gets. Perhaps, that is also true of Online Marketing and Analytics Associations.
In fact, some of the best uses of Social Media, and some of the best presentations this year on Social Media, came from Panalists who worked for or with Non-Profits.
It turns Non-Profits tend to be willing to try things they think work and won’t cost much money.
Anyway, this is a long, rambling post, written entirely on my IPhone, hense, no hyperlinks or grammer, spellchecks.
I’ll be at MobileBarCamp, over at Microsoft Headquarters, in New York City, on Saturday, along with Sebastian Wenzel, WebAnalyticsBook.com; it will be a welcome change, attending this Mobile Analytics grassroots gathering, with Sebastian, who also happens to be part of the Web Analytics Association, the same one whose Board I currently sit on.
On the other hand, this Friday, for me, was a tough but interesting, intense day; Bryan Eisenberg of FutureNowInc and Grokdotcom.com, Jared Freedman of Code4Software.com, Eric T. Peterson of Web Analytics Demystified Inc, and Jesse Harriot of Monster Worldwide, are some of the best people I connected with and spoke with, today, and Bryan, Jared, Eric and Jesse really helped me to make up for misguided individuals who also cross my path. These individuals acted like the Egyptian God, Osiris, banishing another, Seth, associated with the Underworld in Egyptian lore.
Often Myths have their basis in some fundamental truth the myth symbolizes.
And, my conversation with Bryan Eisenberg, who talked me into running for the WAA Board 2 years ago, Bryan has been particularly helpful today and he was sick as a dog, with a bad cold, yet he spoke to me, and shared wisdom and insight. Thanks Bryan!
Again, I’m actually hearing, in my mind, the lore about an Egyptian God, Seth, Replaced, by another, Osiris. One could say ….back in the day.
Perhaps, the mythology of how Seth, God of the Underworld or Nearherworld, gets removed, replaced by Osiris, relates to the month of April Where Spring begins.
What we nead is renewal and the right focus. And maybe, we need to drill for that focus, or Oil, in Texas (ops! Solar Panels and Green, Renewable energy, please).
We really nead is Wisdom focused on Social Media and Web Analytics, and, too often, it has not happened.
Yeah, Seth, God of the Underworld being replaced by Osiris, of light and renewal, in April; God Willing, the sooner, the better.
Sitting here and listening to a presentation on Adaptive Blue, a FireFox plugin that allows you to interact with content and shows what other friends have interacted with the same content. They deal with privacy by allowing for approval, and you can get rid of individual records you don’t want to be seen.
10gen and AlleyCorp - Kevin Ryan talks about his development enviornment, seems to have everything you need and is connected to the cloud. There’s nothing all that revolutionary here, but the single enviornment along with the cloud makes it interesting. Intact, Silicon Valley Insider runs on 10gen. Your getting relief from System Admin and Platform Gotchas.
Will at Cookstr - got interested in The Long Tail - publishing Cookbook Authors who would be shut out of the web, for various reason.
You can search on recipes by various criteria. Pretty much, this is a portal for recipes, and you can save your own recipes, etc; Social Networking part needs to be added, later.
Wee Web - for new parents, grandparents. Can’t say I’m into this website, service.
CO-OP is good app to share what you and your coworkers are doing. This product is good for teamwork, same people behind Harvest. Www.Coopapp.com.
The program attempts to showcpeople what everyone is working on now. It is a way to bond with your coworkers.
The program is good for showing what we’ve done, too.
Mixed Ink - allows groups to brains to brainstorm and create a joint document.
The documents are rated and updated in real time. Some great ideas here. This software was used for The Netropts Healthcare Plank that was covered in Wired recently.
Habitat Map - online tools to support community mapping, visualing what happens after you flush your toilot, for example, for example, you can find out where your trash is likely to go. Ha.
Good for overlaying maps, etc. Crowdsource knowledge
Good Presentations tonight. Going to the the TechSet party after this.
What about the future of the New York Tech Meetup?
An announcement is being made here, today. Over the 4 years the meetup has had several locations, with more and more and tech meetups.
7500+ members and more and more events. So much more is possible and to realize our potential, so the leader is stepping down.
A new board of directors and an elected organizer seeks to create a new organization that could, eventuallylaunch startups.
Here at NYU, Sunday evening, November 9th, which happens to be my birthday, listening to a lecture by Laurence Lessig in room 109 of Warren Weaver Hall. It’s kinds packed in the room, expected, side this talk is open to the public.
Www.computersandsociety.net is the website for a class, connected with the Free Culture Club.
Stories about Technology and Culture, the first about Read-Write culture that technology replaced by a read only culture.
Another story was against wiretapping and the 4th ammendment, but we need to translate the old wording with new technology.
Writing is a democratic activity that every one should engage with and education is regarded as the ability to Write. Why?
We learning how to write we learning about the world. Quotes; use others writing, by asking for permission.
What should be the permissions to write be in this age of digital technology.
Changes in technology - benefits of copywrites. But what makes sense in one period doesn’t in another.
Circa 2000- Apple IPod
Circa 2004 - Wikipedia (Remix), explosion of amatuers,Animes. YouTube
Circa 2008- Hybrid, Sharing Economies that are not about money. But Commericial economies are co-existing,anyway.
Remixing and quoting from previous content to new content.
. Remix.
The Remix techniques have been democratized. Remix is writing for the 21st Century.
Copyright Law - if you make a copy. Copyright is there to encouage creation of content.
No one ever thought about copyright and technology in Congress. Are we all “crimminals”?
Yelp, Second Life, Flickr, Amazon, all reccognize the values of hybrids.
Deregulation of Culture.
Sue for Peace on War on Copying where Artists win.
Fair Use. Compares our Copyright and Fair Use laws with Soviet, old style regulation that fell behind the times.
Reform Copyright Law to keep it alive, or else we make everyone into a pirate.
Reflecting on events this week that I attended; a dinner in Chinatown Monday night where I met Jeremy Wright of B5 Media and Missy Ward of Affiliate Summit fame.
Spoke to Jeremy Wright last night about the penalty Google imposed on most Know More Media blogs, including Webmetricsguru.com, before I bought it off the defunct KMM Network.
The traffic today isn’t terrible, between 200 to 300 visits a day, about the same as when I bought the domain with Sebastian Wenzel for our BlogSpeedWay.com network.
But I haven’t been able to get back to the 1000-20,000 visits a day I used to get, before last January, when the penalty was applied.
Jeremy mentioned he had success with a few KMM blogs he bought, using Google Webmaster Console, which turns out to be another name for Google Webmaster tools.
3 inclusion requests after cleaning up the blog, and no real response from Google, via the tool.
But here’s the thing … A conversation is usually 2 ways, and fully Duplex, meaning you make a request, you get a direct reply.
That’s also Web 2.0 and how this last Presidential Election was won by Barack Obama with a brilliant Social Media Strategy that acknowledged his followers and made them (us) feel heard and acknowledged.
Why doesn’t Google not hear and acknowledge me, not by sending me more automated bots via Webmaster Central, but answering my reconsideration requests with a human voice and face, so that I know I was heard.
Lately I’ve been on rants with companies that sell you on ideas they enable, but don’t actually embody, themselves.
Last month I mentioned ComScore, who sells expensive intelligence to corporations who want to spy on each other (competitive intelligence) running metering software that none of those same corporations will allow to run on their own networks due to privacy policies - pathetic, but true. No wonder the numbers are so far off from the same webstats, when available.
Then last week, Radian6, did, more or less, the same thing, and I wrote about it. It was cleared up when Radian6 talked back, had a conversation with me.
And now, Google,the most successful Web 2.0 Company if them all.
Wha!
Google doesn’t want 2 way conversations, they just tell the rules, something happens and your in the Gulog, they throw the key away.
Here’s my point, and I haven’t even gotten to gotten to Gary’s rant with Howard Stern, today - why can’t Google start having 2 way conversations?
Why won’t Google acknowledge me or my reconsideration request, so that I know my concerns were addressed?
Just a thought, but you’d think, by now, Google would be acting Web 2.0 by just talking to me.
And it’s not like Matt Cutts is easy to reach, these days.
I don’t know, the wholething is frustrating, and, as usual, people who talk the talk, often don’t walk the walk.
Note: I wrote this post on the subway while heading towards DUMBO, Brooklyn, for an Art Opening. I am finding, I can compose and post my work while commuting, and even, while walking, and my last post was done entirely while walking to work this morning.
Of course, I don’t recommend doing that kind of writing all the time, but feel good that it’s there for me, when I want it.
Build microsites based on Social Network profiles.
Michael: Use the Internet as the 4th branch of governent to monitor the vote.
The Uptake site.
Obama let 25,000 tshirt designs, he gave some info but let people build on it. “I am you”.
Green Color Economy, invest in Green Economy, create 5 million jobs.
Social Media Campaign Process
Determine objectives and find right channels, segments. Then Metrics are developed.
- webmasters, blog owners, social network admins, etc.
Shorebank case study - members of the bank that are content creators who were “enabled” to use Social Media more effectively. Created Electronic Press Kit, much more than a PDF file.
Essentially, the Brand needs to “create” and “enable” Social Media content that allows users to create User Generated Content that’s viral to sell a specific event.
Case Study of Bamboo by Wacom got AD:Tech award.
David: quit Yahoo! 8 months ago because he was tired of talking impressions and clicks; decided to go to ExpoTV and create new set of metrics.
The Consumer Voice Goes Beyond Technology. We have 280,000 videos that we never asked for. There are videos for anything that is available nationally.
ExpoTV: 85% of the videos skew positive while 15% are negative or nuteral; we don’t look at videos for sentiment but we do check them for profanity or syncing issues. We copensate for every video they upload ($2.00 - $5.00 per video).
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