Category Archives: social media measurement group

Speaking at Columbia Business School Alumni Club – SOCIAL MEDIA FOR BUSINESS & ENTREPRENEURSHIP

Speaking at SOCIAL MEDIA FOR BUSINESS & ENTREPRENEURSHIP Alumni Club on June 16th – Here’s the information – hope you’ll join me if your in New York City at this time.


—It’s Here to Stay—Now What?
Event Date: Wednesday, June 16th, 2010 at 6:30pm

Please join us for a very informative panel about social media, for the corporate marketer, the small business owner, and the “newbie” social media user.  This will be the first of a seven –part educational series of social media events which will cover the full spectrum of issues regarding social media (e.g., how to utilize it to promote business and build a brand/franchise, personal branding for your career, measuring ROI , etc.).  At the end of the event, volunteers will be stationed at the Samsung computers for hands-on show-and-tell.

Date: Wednesday, June 16, 2010

Time: 6:30 – 8:30 pm (includes refreshments, one-hour panel discussion and Q & A)

Location: The Samsung Experience, 10 Columbus Circle, 3rd Floor, New York 10019

Cost: $25 for CBSAC/NY members/ $35 for Non-Members

Click here to buy tickets!!!

Become a member of  CBSAC/NY
Moderator: Dorian Benkoil

Panelists: Marshall Sponder, Jeremy Merrin EMBA ‘00, and Lawrence Sherman, FACME, CCMEP

Dorian Benkoil has over 20 years’ media experience and is currently SVP and Senior Consultant at Teeming Media (, a NY-based strategic digital media business and editorial consultancy.  He was previously Editorial Director for and has worked at, Fairchild Publications and

Marshall Sponder is a Social Media and Analytics Consultant and Founder of –a blog renowned in the industry. His major clients include award-winning agencies such as Porter Novelli and Converseon. He previously worked as a Senior Web Analyst for Insights Group at MONSTER Worldwide, Inc. as well as at He also co-leads the Meetup Group: NY Data Stories.

Jeremy Merrin, EMBA ’00 is the Founder & CEO of Havana Central ( One of the locations of this Cuban restaurant chain was formerly known as the West End Gate, a landmark bar/restaurant and still a meeting place for many Columbia students. Prior to becoming an entrepreneur he was Executive VP of Business Development at

Lawrence Sherman, FACME, CCMEP, is a medical educational professional known worldwide for using new and unique approaches such as social media in medical education.  He works for Prova Education (, an evidence-based continuing medical education organization for physicians and healthcare professionals.

Sponsored by the CBSAC/NY Social Media Committee and Sobel Media Events and Samsung with special thanks to Cecilia Pineda Feret ’92 and Bill Sobel.

Reblog this post [with Zemanta]

SMMG @ CIPR: I’m now an advisory member of the Charted Institute of Public Relations Social Media Measurement Group

Just letting my readers know formally that I’m an advisory member of the Charted Institute of Public Relations as part of the new  CIPR social media measurement group – it’s  just been announced today – Philip Sheldrake asked me last week if I would be interested – and I said “Yes”, of course.

I guess we can split hairs on weather I’m an advisory member of CIPR, itself, or and advisory member of CIPR’s newly formed Social Media Measurement Group” – whatever, I’m part of it.

Honored I was asked.   I see it as another confirmation that when I follow my “gut” things go right and I’m exactly where I as supposed to be – part of just the things I need to be – CIPR and the new SMMG being one of them.

I mentioned it briefly in my last post – was waiting for the formal announcement before dedicating a post to CIPR.

About the CIPR

The Chartered Institute of Public Relations is the professional body for PR practitioners in the UK. With over 9,500 members, involved in all aspects of the public relations industry, it is the largest body of its type in Europe. The CIPR advances the PR industry in the UK by making its members accountable through a code of conduct, developing policies for the PR industry, representing its members, and raising standards through education and training.

More about the CIPR is here.

About the Social Media Measurement Group of the CIPR:

Following the first meeting of the CIPR’s Social Media Panel, the Institute has set up an expert Social Media Measurement Group that will review and update the Institute’s policy guidance. Led by social analytics expert Philip Sheldrake, a member of the CIPR’s Social Media Panel and author of the “The Social Web Analytics eBook”, the group will look at issues such as quantification of influence, engagement and conversation quality, and best practice approaches to relating campaign results back to business outcomes.

Wow!   I have to put this on the ol’ CV now.     Still keeping my fingers crossed (and I hope you do, too) on a possible UK contract regarding Listening Systems.   If that happens – I will readers know.   It seems I’m getting pulled to the UK more, I’ve had two trips to London in the last 5 months.

The new measurement group consists of:

  • Marcus Gault, Precise
  • Luke Brynley-Jones, Our Social Times
  • Adam Paulisick, The Nielsen Company (BuzzMetrics)
  • Giles Palmer, Brandwatch
  • Marshall Manson, Edelman
  • Paul Armstrong, Kindred
  • Philip Sheldrake, Influence Crowd

and special advisors:

  • Katie Delahaye Paine, KD Paine & Partners
  • Marshall Sponder, the ‘Web Metrics Guru’

It seems to me the Social Media Measurement Panel will be the vehicle to continue the conversations we started last December in the Influence Scorecard Summit – see this link – and my notes from the Influencer Scorecard Summit.

Reblog this post [with Zemanta]