Using Video to Expand Your Audience - NYC Podcasting Meetup

Posted by Marshall on May 02, 2007 | Link It

I was at a NYC Podcasting meetup last night and it was pretty good. Ben (Bendrix) Williams spoke about creating videos and how that plays into Podcasting.  One thing he pointed out, not general knowledge, if you are going to create both a video and podcast of the same information, the audio part of the Video should be mono rather than stereo to shorten the size of the file for downloading/bandwidth purposes.

The meetup took place at Ariel Publicity, on West 38th Street; I was there once before last year.  My goal for going this time was to get some ideas about using Video for my trip to France at the end of the month.

People that I spoke to last nigh included Hollis and a lady that runs The Wine Scout, a website dedicated to wine events and wine tasting travel shows.  Liz Camps also came by, my friend that owns and runs Green Media LLC and who I co-write BigGreenBlog with.  Also, Lisa Greenberg, an Apple Sales executive was present.

My sense is that it's possible to have everything you need to record great video (minus the talent) in one bag, a backpack for between 1000 - 2000 dollars - that includes everything minus the software and workstation to edit the videos.

One thing I noticed - it's helpful to be able to relax people as you put a microphone and camera in front of them; I think Ben Williams did a good job of making you want to talk into a microphone - not everyone does that well.

Filed in Podcasts


Going to Podcamp NYC Friday night and Saturday - April 6th / April 7th

Posted by Marshall on April 05, 2007 | Link It

I'm going to Podcamp NYC this weekend and there's actually an Unofficial Guide to PodCamp NYC (Download the PDF - 2.6 MB) you can download if you want to follow the conference proceedings.

Podcamp NYC is being held at the New Yorker Hotel, the same place as New Life Expo is held, and I have been to several conferences at the New Yorker.

And the nice thing, above it all, about PodCamp NYC is it's free and it's called the "Un-Conference".

If anyone is going to Podcamp that reads Webmetricsguru.com, please post a comment to this post - perhaps we'll get a chance to meet.

 

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Akamai Measures Digital Music

Posted by Marshall on December 11, 2006 | Link It

Akamai is now measuring online music downloads according to Adotas.

"….The Akamai Net Usage Index for Digital Music tracks more than 40 digital music sites including XM Satellite Radio, Clear Channel, Rediff.com and Napster, giving a comprehensive view of total visitors per minute. The system is updated every five minutes and serves as a benchmark for businesses and web publishers, also notifying readers if traffic is above or below the average for that time of year. Music usage over the last 24 hours can be viewed separately by continent."

If music can be tracked, eventually so will Online Videos and Podcasts.  Right now - this is the first I have heard of this but I know it's wanted and needed by many marketers and advertisers.

Filed in Podcasts


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