I am Appearing on The A-List with Jennifer Lindsay  - Friday, October 9th, 3PM EST – hope you can all join – it’s totally unscripted and we’ll be speaking for an hour.

The A-List with Jennifer Lindsay   

 

On The A-List, Jennifer interviews social media and journalism influencers and thought leaders about what they do, how they got there and the passions that fuel their journey. Jennifer is a social media strategist, speaker and new media pioneer, who spearheads a variety of social media functions and programs for her clients – committed to helping them achieve maximum benefit from their social media investment. An Emmy-nominated media veteran who has worked for the “Big Three” TV networks, she earned her Masters from Columbia School of Journalism and Bachelors from Cal Berkeley. Jennifer brings her passion for interviewing to the program.

Just had lunch with Mike Moran at my IBM office little more than a month ago – and Mike Moran has been a good friend to me, fellow Web Analytics Association Member, and a member of my Social Media Committee at the WAA. Oh yes, he was also my first real boss at IBM, almost 5 years ago.

I just found out, according to Lee Odden that there's an Internet Marketing Podcast with Mike Moran & Lee Odden:

"…There are 8 podcasts in the series and they cover a range of Internet marketing and new media marketing topics applicable to any business that’s trying to understand online marketing. For most of the podcasts, we use Mike’s books, “Search Engine Marketing Inc” written with Bill Hunt and Mike’s new book, “Do It Wrong Quickly” as starting points for discussing a range of topics related to how Internet marketing is changing and what organizations can do to take advantage."

Mike Moran's new book Do It Wrong Quickly: How the Web Changes the Old Marketing Rules  was just published by IBM Press last month.

I have to admit, I like the "Search Inside" feature and found myself mentioned 3 times (a reference to the 50,000th visit to my blog, Webmetricsguru.com is on page 38 – I like that – right now, 700,000 visits later, i'm remembering the momement when 50,000 visits seem an awful lot).

Have to admit, I read the book in Manuscript – I was reading each chapter and weighed in, with a few others on what I thought – how much of that got into the final version of Doing it Wrong Quickly, I don't yet know.

Mike Moran's book is quite good, and I sincerely say that – not because he's a friend, not because I once worked for him, not because he's on my Social Media Committee at the WAA – I really think Do It Wrong Quickly: How the Web Changes the Old Marketing Rules was better than most marketing books I've have come across – and Mike put a whole lot of information you'd have to search for in other books into this one book – so I suggest buying a copy or two copies (give the other to a friend).

I like a feature the Washington Times just enabled according to a post on Smartmobs by Emily Turretini titled:‘Wash Times’ Site Translates Most Articles Into Downloadable Audio Clips.

I think these kinds of enhancements to site content add value to the site and make it more likely that some will just download a whole section, or set of articles as podcasts and listen to them while moving around.

I know this is not a new idea, others have tried it, and I don't know, offhand, of any metrics around visitor satisfaction over having this feature enabled (podcasting of articles) but I think it's a good idea. 

Perhaps the only improvement would have someone reciting it that would have better quality than an automated voice…but the automated voices are getting better, and sometimes, the robotic quality in the voice transcription is almost absent.