Microsoft Party at Slate tonight

Posted by Marshall on March 19, 2008 | Link It

Was busy all day at SES again and tonight I hung out with Bryan Eisenberg and a few others at the Hilton bar and found myself at the exclusive Microsoft Party at Slate ( a club I've been to many times for meetups over the last year or so).

It was a fun party but I kinda wish I followed my original plan and went to Dim Sum 2 with Jason Calacanis.  Fortunately, Jason is really into streaming video and made a online video stream of what I missed - and it does look like it was more fun.  Oh well, next time.

 

 

A kinda funny story - I went to Jason Calacanis's keynote today at SES and I thought it was pretty good and he was pretty funny and entertaining - but the story goes back to last week when Jason mentioned on his blog he was going to announce some new features of Malaho at SES NY and would give some press or bloggers an advanced look on Tuesday (yesterday).

Well… I wrote and said I was interested in having a look and then I didn't hear anything till yesterday afternoon when I got a call reminding me of an interview later on in the day.   

I waited in the Press Room but really forgot who it was I was going to see - though it would be ABCSearch or some other company that kept asking me for interviews.   A bald guy comes up to me at 5:30 and asks me to come into the next room.

However, I said - look, I know we had an interview but I don't remember who it is with and I'm sitting here in the Press room and if your client wants to see me have him or her come in here.

The guy went away and about 15 minutes later, just as I was preparing to leave, in come Jason Calacanis who showed me and Sebastian Wenzel a video of Malaho ahead of the announcement today.

I was grinning - so I stood up Jason Calacanis and he comes right in the press room and lets me interview him. 

Of course, had I known it was Jason I was supposed to see .. I would have gotten up and gone over to him. 



Gatineau is reborn as Microsoft adCenter Analytics

Posted by Marshall on March 03, 2008 | Link It

Just got the news - Goodbye Gatineau, hello… well…. MAA, better known as Microsoft adCenter Analytics.  Wrote a long post about it at titled  The Analytics Guru where I threw out a gem - Microsoft ought to go after Google Analytics now by allowing you to auto tag your site not just with Microsoft's adCenter tagging, but Google Analytics tags as well - you can read about it at Microsoft adCenter Analytics just announced - Gatineau renamed, enhanced.

There's a movie of the Automatic Tagging program on Lies Dammed Lies - just one little enhancement and it could be very interesting to see what happens and how much market share MAA gets:

Check out the rest of my thoughts here