Think this is  pretty interesing – Build Your Own iPhone App in 5 Minutes With Sweb Apps

Sweb Apps How To Video from magaly Chocano on Vimeo.

I’m not sure the application is going to be very complex – probably not – but I believe, with some thought, beforehand, you can come up with something decent.

Wonder if it’s really 4 weeks delay or not in getting the application live on iTunes?   Maybe it’s longer – or maybe, iTunes will reject some applications – and I wonder if you get your money back if that happens.

Still, some people have asked me, recently, what does it cost to build an iPhone Application – apparently, not much – if you do it this way.

Social Media doesn’t work for everything – or everyone but I like it when I see brand message translated into another medium, that uses the medium, intelligently.

TechCrunch has a post on the Pizza Hut application today - Pizza Hut’s Delicious iPhone App Tops 100,000 Downloads In Two Weeks

Good for them, because Pizza Hut really made an effort with the software program, which they amusingly dubbed a “killer app for your appetite”.

Aside from the ability to order food, the app boasts a bit of entertainment to spice things up. It includes a so-called “virtual fridge” where you’ll find coupons to add to your order and a free game called “Pizza Hut Racer” that you can play while you kill time waiting for your food to arrive.

On the face of it  Social Media can work well for a something like a well understood service, a consumable, like Pizza,  Chocolate,  lingerie, even travel.  Services that are easy to understand, used by most everyone, and driven by a gut need (in this case, the “gut” really is driving Pizza Hut’s business).  I also think these kinds of offerings are easier to track for sentiment on platforms like SM2/Techrigy – the emotions are easier to make out because they’re tied to gut feelings and needs.

Other types are business and messaging are more problematic to promote this way, using Social Media – because they are much more niche and not as well understood – more difficult to promote virally, I suspect.    The type of business should dictate what kinds of marketing tactics and tracking need to be employed – bearing in mind that no one has Social Media and Viral Marketing nailed down, 100% and we’re all learning.

This is post, mostly, about the state of mind for doing effective Analytics work.

Have noticed, that, what I consider to be my best work, often gets done when I can afford to be playful with Analytics and when there’s room to focus vs. Being Diagnostic.

It’s almost as if, being present, mindful, alert, yet relaxed, at the very same moment, is that optimal “zone” from which to operate out of.

Steps to reach that place might be different for each person; tried to mentally note what did it for me.

Analytics work can often be full of dry and tedious, diagnostic details and procedures, and I suspect, the very nature of Analytics might interfear with creativity; but in some cases, it enhances it.

One case would be doing diagnostic tasks to learn how campaigns are set up and run, how a business works. The detail work can be a grounding mechinism, after a while the details gets internalized, freeing energy up to be creative with.

What I am finding is there needs to be a systematic, diagnostic underpinning to Analytics but we also need move past that, think creatively, to come up with something important, almost as if it was seen for the first time.

I guess that’s why I like watching Monk, or earlier, Colombo; a lot of Analytics is detective work, but the best detectives are creative thinkers, who use their grounding in diagnostics to take them to a new insight, new level.

That’s what I strive for, anyway.