As of last week Google’s Wonder Wheel is disabled as a result of rolling out Google Instant but it’s easy to re-enable by just temporary turning off Google Instant when you want to play with Wonder Wheel.
Recently I noticed Wonder Wheel provided a better way to improve site content by letting Google make suggestions on what would be semantically correct content for a given set of keywords. Again, I’m going to use Havana Central restaurant chain (they figure in my webinar and white paper being released next week).
Take a current page such as What is Cuban Cuisine which has keywords which aren’t bad (as there is content for them) but clearly isn’t as good as it gets and there are way too many keywords to be effective (sort of a “hit or miss” approach which doesn’t work that well – like optimizing everything on a page by listing all the keywords on it – not very effective because it dilutes the quality of what is on the page).
Here’s what I suggest doing instead
What I would have done is created the same page but with a paragraph on Cuban Culture and a definition of Cuban Cuisine while mentioning the importance of Cuban Kitchens in the scheme of things (show some pictures too). Point out the differences between American Cuban Cuisine and Chinese Cuban Cuisine.
In fact, I could have gone much further and created a whole section of pages on Havana Central’s site on Cuban Cuisine and used the Wonder Wheel to break up the basic keyword sets for each page in the series.
I constructed 8 pages that gave me the skeleton of what to write about on each page; once I have that, I can fill in content while building in semantic relevance. True, this approach won’t work everywhere or for everything, but what approach ever does?
If your stumped for keywords try Wonder Wheel, then when your done playing with the Wheel, turn Instant Search back on (which turns the Wonder Wheel back off).