Future of Digital Media – Robin Kent

Posted by Marshall Sponder on April 22, 2009 | Link It

Creating content is now scary because the consumer has chosen not pay for content. Advertising dollars are in scant supply right now. Susan Boyce got a 100 million views over the last week but YouTube did make a cent and will lose 500 million this year.

Twitter – is there a revenue model.
?

WikiPedia – doesn’t have a revenue model and doesn’t need one (donations of 6 million was easy and fast).

HULU – good content but no money being made yet.

Facebook – fantastic even though Zukerburg keeps making mistakes.

75 million people check their Facebook page daily and people are now trying to monetize THAT and scratching their heads, groping for a model.

The music business was worth 40 billion in 2001 and only 27 billion now, because of free content. While Steve Jobs and the IPod market helped the music world doesnt agree and the business of music collapsed.

Who’s not learnt from the Music Business? The Movie Industry.

Where and how will I make money if your an Entrepreneur? If it’s on Adevertising, your going to struggle.

Two possible revenue streams

1. Taylor Smift – found new distribution model called BanBox off her Fan Page (she made 102%) and did better then iTunes.

2. QTrax – sells merchandizing, uploads tickets

My opinion – what Robin Kent says is impressive, and if the music and movie industry are going down, but individual creativity and micro celebrity are going up (fair is fair).

Also, we were overpaying both industries all along and paying for the same performance, over and over. If anything, the democratization of user generated content is bringing more fairness, overall.

Btw, Robin doesn’t think Mobile is going to make a profit anytime soon.



Published in Entrepreneur Magazine (Online Edition) and speaking at NYC ENT4/22

Posted by Marshall Sponder on April 21, 2009 | Link It

Just wanted to tell my readers my first arcticle at Entrepreneur Magazine is up

Marshall Sponder: Web Metrics Guru

Learn to Measure Your Web Presence

It’s one thing to generate online buzz. It’s another to know how to use it.

Also, I’ll be speaking at Bloomberg LP Wednesday morning on

9:00 am – 10:00 am

Marshall Sponder, Founder of www.WebMetricsGuru.com

Hit the Ground Running: Leveraging NYC Resources

Venue: Bloomberg L.P.

Register Now for all 5 Morning Events at Bloomberg from 7:30 am to 11:00 am This event is SOLD OUT.

Moderator: Caroline McCarthy, CNET, Writer of “The Crave”

Panelists:

Amish Jani, Manging Director at FirstMark Capital

Kristy Sundjaja, VP of Media and Technology at New York City Economic Development Corp

Vince Sbano, General Cousel & Co-Founder of PCM Exchange

My focus will be on social networking in New York City – the rich, vibrant atmosphere that also benefits Entrepreneurs and other people who might want to start a business here.   For example, did you know that   NYC to announce start-upworkspace partnership or that Mayor  Bloomberg $45 million to help laid-off Wall Streeters and  I’ll focus on New York as a  Social Media Hub: New York that’s unique from any other place in the world and a much better place to be, now, than the Bay Area, for example, which is in worse shape than NYC in terms of Job Loss, etc.

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Entreprenuer Week NYC – Reasons to get, Not Get, a Patent

Posted by Marshall Sponder on April 20, 2009 | Link It

At the Roger Smith Hotel tonight listening to a panel on Reasons to get, or not get, a Patent; turns out this panel. Is more interesting than I expected it to be.

One of the key points was that if a company isn’t making at least 50 Million a year in profits it’s usually not worth anyone to sue a company.

Also, no agreements ought to be entered into as yourself, an entity ought to be used to enter into any agreement.

What strikes me is that you can expect legal challanges the more successful you are (and someone wants to knock you off).

Typically, a patent takes 3 years to fully file and secure and is very expensive.

The idea that we have legal constructs to both protect us from legal attacks, or mount them, independant of the merit or cons of a case, ifind someehat barbaric, but that’s just me.

It’s more like an expensive game and at the end of the panel each panelists told their horror stories.



UPCOMING SPEAKING

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses