Entrepreneur Magazine – July 09 Print Issue – Page 8

Posted by Marshall Sponder on July 11, 2009 | Link It

I’m smiling – though I wish my article, Track Your Tweets,  appeared in the print magazine and the online channel.

Still, a few lines in the actual print issue is a nice addition – and naturally, I bought a copy.



Livestream rises bout of Mogulus, rebranded, and new article in Entrepreneur Magazine

Posted by Marshall Sponder on May 19, 2009 | Link It

Here’s two pieces of news – 1) Mogulus Rebrands With A Killer Domain: Livestream.com- but Mogulus/Livestream is powered by WOWZA, and I Interviewed  Dave Stubenvoll and Alex Dobrushin of WOWZA media last week at Streaming Media East show where they were presenting new developments in their streaming Flash and Rich Media Server, which, as they described it, is pretty amazing.

Actually Dave Stubenvoll told me he’s a “Serial Entrepreneur” and that he feels he’d be no good in a regular job, his job is to innovate, try new things, and he’s got a pretty impressive record.

Anyhow, on the subject of Entrepreneur-ism – 2) an article of mine -  identify and Turn Conversations Into Sales was just published this morning -  I painted a middle ground where Search and Social Media can play together – mutually reinforce one another - and, in fact, are becoming part of the same thing, more and more.

“…Conventional keyword tools are a good place to start finding conversations. One good place to look for keywords is in your own product pages. Google‘s keyword tool is good at picking phrases from any page, but it doesn’t help with social media. A keyword phase is not a conversation–it’s the words around a keyword that tell the most about what someone wants, not the keyword itself. Search engines can, however, extract terms that are good ways to find conversations between your potential customers. The key is to figure out where these conversations are happening and become part of them. Techrigy SM2 is an extremely powerful social media monitoring tool that can help you do just that.”

Enjoy – I am, I get a high every time one of my articles is published.

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Finding the right Voice and Data Stories @ Google tonight

Posted by Marshall Sponder on May 14, 2009 | Link It

When I blog I write in my own voice and people come and read my posts if they want to; I think of this as my own Voice, it’s technical and probing.

When writing for Publications I found that naural voice needs to be modified to the needs of an existing readership, and that’s been an adjustment for me, still adjusting, in fact.

ConversationAgent.com had a post, today, on writing for the customer, it made me realize the customer is different, to some extent, for different publications, and my Voice, writing voice, needs to adapt.

Btw, Data Stories at Google NYC, is happening tonight, it’s a SEMPO event.



UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses