In case any of my readers are in the neighborhood  your welcome to our next DataSTORIES meetup on Feb 16th at 6PM in Soho – here’s the information for the meeting and here’s the notes:

We’re happy to announce our next NY DataStories Meetup:

Save-the-Date:
February 16th, 6 – 8 pm at Phaidon Press and Bookstore – SOHO
100 Wooster Street (near Spring Street 6 train, Prince Street R/N or Spring Street C/E stops).

NY Data Stories is proud to present its first 2010 event with two wonderful speakers representing the different aspects of data analytics and actionable business insights/learnings.

Phaidon is graciously providing us the lovely space for this event at their first bookstore in the US. Visit Phaidon Press and Bookstore.

1. Our Keynote Speaker is Mr.Greg Stuart – Recognized Advertising Industry Leader – Visit Greg Stuart’s Website
2. We will start the evening’s presentations with our Startup Speaker Michael Nusimow and
Daniel Kivatinos, Co-founders of DrChrono.com – a medical practice management software for physicians driven by analytics.

Greg Stuart ran the Interactive Advertising Bureau (IAB) for many years and has been a major player in developing current Web Standards for Online Advertising.

Using the Case Study of creating the world’s first Global Ad Impression Standard, Mr. Stuart, former CEO of the IAB, looks at the creation of standards, including why they are critical to an industry, why it matters for you and your company to participate, even if you disagree, what it takes to get them achieved, and how you and your company can take advantage of the creation of those standards, while addressing the possible ramifications of doing so.
AGENDA

1. Introduction

2. Trevor Brown – Phaidon

3. Michael N. and Daniel K – Co-Founders of Dr.Chrono.com – www.drchrono.com – “helping doctors and patients” – 5-10 mins on the backend data collection side.

4. Keynote Speaker: Greg Stuart, Former CEO and President of Interactive Advertising Bureau (IAB) – Exact title of presentation [Why Web Standards & Lessons from Advertising Metrics and Data Collection Matter] 45min-1 hr.

http://www.linkedin.c…

The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies, who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, interactive’s share of total marketing spend, and its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

We will have wine and nibbles.

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About our speakers:
Greg Stuart is a recognized thought-leader in digital media & advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in 2006. Ad Age identified his book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” as the “Number one of 10 books you should have read”.He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. While at the IAB, Greg led the industry from $6 billion to over $17 billion in ad spending. He has spent a decade on the buy side of the business (agencies) and a decade on the sell side of the industry. Currently, Greg is mostly in due diligence for a new Operating role at various digital media businesses, but he also has invested in or advises a number of digital media start ups in NY and SF. Since leaving the IAB, his portfolio has had three exits for over $750 million.

Michael Nusimow is the CEO and Co-Founder of DrChrono.com.

DrChrono.com integrates the core application with a diverse selection of technologies and applications such as electronic medical records, E-Prescribing, patient onboarding pads, clinical trial software, and more. Their services enable healthcare providers to have a choice of the applications, technology and back office resources they need without the expense and complexity of those that they don’t.

Mr. Nusimow has implemented highly successful components of the Bloomberg Professional Terminal, which are used by customers worldwide. Michael also took on the role of founder and CTO of two early stage startup companies, Noreast Netcomm (’05-’06) and Hurry Games (’06-’07).

About NY Data Stories
The NY Data Stories – Digital Insights & Analytics Meetup Group is dedicated to becoming a forum of intellectual exchange and stimulating discussion on the real story behind “the data.”

This meetup welcomes members to:
1. open up their data and
2. to offer insights and recommendations to optimize results.

This meetup is headed by a triumvirate:
1. Marshall Sponder – respected blogger and technocelebrity – WebMetricsGuru.com.
Twitter: @webmetricsguru
2. Cecilia Pineda Feret – social media marketer and connector extraordinaire – Twitter: @cecipf
3. Leticia E. Colon – Digital Insights & Analytics Data Maven – Twitter: @insightsdigital

About Phaidon Press & Bookstore – SOHO
Phaidon Press is the world’s leading publisher of books on the visual arts, with offices in London, Paris, Berlin, Barcelona, Milan, New York and Tokyo, and distributors worldwide. It has had a long and fascinating history, as recorded by art historian Nigel Spivey for Phaidon’s 75th anniversary in 1998. Phaidon opened its first bookstore in the US in SOHO in October 2009.

Greg Stuart is going to join us for the third installment of our DataStories Meetup which will take place at Phaidon Books (100 Wooster Street, between Spring St & Prince St), New York, NY, 10012.

More details will be on the DataStories Meetup page shortly - just want to get the word out now so we can start the process of RSVPing members.  Feel free to join the meetup and reserve your place – there is no cover charge  to attend.

Greg Stuart is the former CEO of the IAB, leading the industry from $6 billion to over $17 billion in ad spending.  He’s has spent a decade on the buy side of the business (agencies) and a decade on the sell side of the industry. Currently, Greg is mostly in due diligence for a new Operating role at various digital media businesses but he also has invested in or advises a number of digital media start ups in NY and SF.  Since leaving the IAB, his portfolio has had three exits for over $750 million.

This promises be an extremely interesting and unique meetup event and I hope you will join us in Soho in two weeks.

If any of my readers is in New York City next Monday night, November 30th, your welcome to drop by Havana Central (see details here – feel free to join the DataStories Meetup Group if your also interested in Analytics – otherwise, just note the information if you want to come) on West 46st.

I guess it’s a bit of a holiday party – and we never get enough of them, if they’re good, this one will be.

Along with the next DataStories meetup, a tweetup for the Influence Scorecard gathering is merged with DataStories, and, if that were not enough, Latinos in Social Media is also having a meetup with us.  I can’t really gauge if there will 25 or 30 attending – or double that – but it should be interesting.

I had a great time in London last week, and I’m looking forward to the Influence Scorecard meeting coming up on Monday, as well.