Just got here - a lot of well known people here but I decided not to speak to anyone yet. After getting breakfast I listed to Rob Crumpler of Buzzlogic.
As readers might recall, I asked for a Demo of Buzzlogic about 3 months ago - and was sopposed to get into the Beta Program. Since then - nothing much happened. I did not care for the way Rob Crumpler spoke - it seemed too artifical - like Buzzlogic is going to solve all your PR and Buzz issues - but I know it's not like that.
In fact, I think Buzzlogic has the potential to give BrandPulse a run for the money (and there's probably a couple of other platforms similar to it)- and anything that gives Nielson a headache is a good thing in my book (since they're suing every analytics company that uses any of it's patents - at least, that's the way it seems to me).
In fact, I'd say that something about BuzzLogic reminds me, in a tangential way, of Eric T. Peterson's engagement score - just follow me here. What Buzzlogic is trying to do is find the authorities - the people who really matter that are blogging or just talking about your company. I believe, perhaps, that engagement might be a quality that goes with "authority". If that's the case, Eric might have, without realizing it, defined an algorithm for determining authority - or a part of it. Read Eric T. Peterson's post in detail to find out more.
I guess having BuzzLogic as part of the AO 100 makes sense - since the technology is disruptive. More likely, if they become really all that disruptive, Nielson will just buy them out.
9:30 am – 10:15 am: CEO Showcase: Web & Blog Analytics & Research
Rob Crumpler, CEO, BuzzLogic
David Soskin, CEO, Cheapflights
Amar Anand, CEO, eTIMEisMONEY
Brian Magierski, CEO, Kalivo
Benno Wasserstein, CEO, Box UK
Demo Review by Industry Experts:
Chris Fralic, Partner, First Round Capital
Julia Hood, Editor-in-Chief, PRweek
Brian Kelly, Partner, Manatt, Phelp & Phillips
Ok, I did not pay much attention to David Soskin, CEO, Cheapflights which seems like it used some analytics (but I did not catch what he said).
I spoke to Amar Anand, CEO, eTIMEisMONEY on Monday night at AlwaysON NYC, he's in NYC so I may interview him later. I like Amar's way of speaking and his platform of making time into money and has a module for Bloggers to legitimately monetize their blogs. eTimeisMONEY sells time and there's a commission on the time sold on the site. It looks like a pretty good platform and he's launching today.
Brian Magierski, CEO, Kalivo is a platform for marketers that has a "listener" which crawls the internet and picks up relevant content and allow the marketer to respond to it. It sounds to me like Kalivo has a nice way of categorizing what's happening in context to the what the marketer cares about - which might give it an edge; I like the analytics, based on what I can see.
You an even focus in of the type of Blogger platform (ie: WordPress bloggers talking about iPhones - and also categorizes conversations based on importance - and you can then interact with those sources - a very nice feature!)
ClickDensity ( I think it was Benno Wasserstein, CEO, Box UK presented) is really presenting a standalone heatmap program that, while is fancy to look at, is not really much different than what most upper tier web analytics platforms provide in some form or another. I like that each click on a page also includes the time spent on the link (page). However, there are segmentation capabilities in ClickDensity - more how people react on the page (how quickly a visitor, on average, click on a link of the page). It's not a replacement for your regular Web Analytics - it supplements it.
There were also 3 panelists that just came on the stage - Chris Fralic, Partner, First Round Capital, Julia Hood, Editor-in-Chief, PRweek and Brian Kelly, Partner, Manatt, Phelp & Phillips.
I think what the panelists/analysts above liked was the ability to know what the blogosphere is saying and interacting with it (as well as the attractive pricing). The analytics seemed more intuitive - drawing a box around all this unstructured data in a visual way. But the panelists want to know how the analytics here really work - and which one is better and why. ETimeisMoney is also liked by the Panelists - they think it's a good direction to go.
Anticipating issues rather than just being reactive. But the Panelists think it's all about Google - Google dominates the conversation even though they are not, in away way I'm aware of, present at this conference.
Well, that's it for this session.
