Posted by Marshall Sponder on August 09, 2009 | Link It
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I spent most of this afternoon and evening at the Affiliate Summit East happening at the Hilton Hotel here in NYC.
I was invited to live blog #ase09 by @stephagresta and @briansolis who are a large part of session planning for the Affiliate Summit and i’m live blogging it using my iPhone 3GS.
I found live tweeting a session much easier than live blogging it in WordPress on my phone, so I decided to live tweet today (@webmetricsguru using the #ase09 hash tag).
Ended up attending the 3 sessions I wrote about in my post, earlier today. The first session was too basic, but I came in near the end, so I didn’t hear most of it.
The next session on Branding 2.0 was much better, it has @stephagresta & @sarahaustin and had a few gems. One insight is personal branding takes time, years, but it could ne one blog post or video will be what you’ll be known for.
Also, as we move towards merging personal + corporate branding, let’s be careful to also maintain your own identity, don’t identify too closely with the brand because you might not be working there in 2 years.
The session on SEO was filled with familar stuff and some big brands were asking questions and pumping the panal for free information.
Found the emphesis on Link Building to be artifical, a creation of Google’s ranking factors, though the panel smartly answered many questions from the audience.
There’s a few events I’ll attend tonight and I may have more to write about that, later.
Most of my readers don’t know this, but i was one of the attendee’s to the very first Affiliate Summit at Baruch College in 2004. Since then, I haven’t attended one, but I’m looking forward to the sold out conference on August 9-11th. I’ll also be attending LeadsCon East the following week, at the Marriott – live blogging it all while I find out the most interesting, I think, bits of information and news which will show up here, at Webmetricsguru.
The sessions I plan to cover include:
Day 1 -
Getting Noticed FAST
Session 1c
Location: Classroom C – Concourse A
Time: 12:00pm-1:00pm
Regardless what your role in the industry is, it’s important to be noticed within the industry. Learn the networking and social media techniques that make it possible.
Personal Branding 2.0
Session 2b
Location: Classroom B – Clinton
Time: 1:30pm-2:30pm
Everyone knows the power Twitter, Facebook and social networks have in today’s online marketplace. How can building your own personal brand help you increase traffic and exposure?
This is a networking social event open to all Affiliate Summit attendees to get together for drinks and conversation in a non-club atmosphere. If your preference is to turn the music down and the lights up, join us to meet new people and create new business opportunities.
Day 2
Opening Remarks & Keynote
Location: General Session Room – Grand Ballroom Suite
Time: 9:45am – 10:45am
How to Monetize Your Site with Widgets
Session 4b
Location: Classroom B – Clinton
Time: 11:30am-12:30pm
This presentation will discuss how to enhance your site using various widgets, what works and what doesn’t, and how effective different widgets are to your site.
Web 2010 – Ten Trends Defining Your Future
Session 5c
Location: Classroom C – Gramercy
Time: 2:00pm-3:00pm
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
The Conversation Prism v2.0
Session 6b
Location: Classroom B – Clinton
Time: 3:30pm-4:30pm
We will observe, analyze, dissect, and present the dynamics of conversations, how and where they transpire – becoming digital anthropologists in the process.
Intium Services Party Sponsored byClick Progression, Intium Services
Location: Ultra Nightclub (37 W 26th St., New York, NY. 10010)
Time: 8:00pm – ?
You come to Affiliate Summit for the best networking and more. Shouldn’t you get the best once the show floor closes? That’s why, to celebrate the launch of the best affiliate management solution, Click Progression, Intium Services is granting VIP access to one of the most exclusive New York nightclubs experiences – Ultra. We’re rolling out the red carpet with a premium open bar and LA DJ Solomon spinning the hottest tunes. You’ll take home fabulous gifts to remember us by, but it’s sure to be an evening you won’t forget. All the VIPs will be there; will you?
Profitable Performance Marketing: More Money for You
Session 7c
Location: Classroom C – Gramercy
Time: 11:30am-12:30pm
Presenting actionable items for 7 main topics, including social media, negotiating, points of sale opportunities, content that pulls, partnerships, prioritization, and the expense of inefficiency.
The Truth About Coupons
Session 8c
Location: Classroom C – Gramercy
Time: 2:00pm-3:00pm
The current economy and the sophistication of online shoppers has created the “perfect storm” for online coupons. Come see how they can be effective for your program.
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