I was interviewed today by Magnify.net as part of Affiliate Summit East 2009 (#ase09 on Twitter) – here’s the interview

Marshall Sponder of WebMetricsGuru.com at ASE09

Posted to Affiliate Summit Videos by Videoguy on August 11, 2009

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One of the best sessions I had at Affiliate Summit East 09 (#ase09 on Twitter) was Brian Solis speaking about his Conversation Prism version 2.0 (see the entire session as a playlist comprising of 6 videos I took using my iPhone 3GS).

The Marketing notes were scant because most of Conversation Prism was a diagram Brian Solis presented and the conversations around that diagram – here’s the marketing note and then the diagram.

The Conversation Prism v2.0
Session 6b
Location: Classroom B – Clinton
Time: 3:30pm-4:30pm

We will observe, analyze, dissect, and present the dynamics of conversations, how and where they transpire – becoming digital anthropologists in the process.

• Brian Solis, Principal of FutureWorks, PR 2.0 (Twitter @briansolis)

The Conversation Prism by Brian Solis and Jesse Thomas

One of the things I noted and mentioned in the video playlist, above, is that Brian Solis manually does sentiment analysis – he does not depend on any kind of automated system to do that because it’s not reliable.  Also, he feels that many of the “neutral” results, when examined by a human, would fall into favorable or unfavorable, as the case may be.

He suggests using the Conversation Prism to find out where conversations are happening for each company and individualizing a prism map as well as measuring the results of a PR campaign …

One Week after the campaign

One Month after the campaign

One quarter after the campaign

One Year after the campaign

I’ll be back at the Hilton connecting with people and attending sessions which I’ll be live tweeting – or blogging, to the extent I can blog at the Hilton – usually, I find it’s just easier to do it all on my iPhone, except it’s harder to type long posts and avoid typos.

This is what I’m planning on covering today -

Opening Remarks & Keynote
Location: General Session Room – Grand Ballroom Suite
Time: 9:45am – 10:45am

• Jim Kukral, Owner, TheBizWebCoach.com (Twitter @jimkukral)
• Chris Brogan, President, New Marketing Labs (Twitter @chrisbrogan)

(This Session is Open to All Pass Holders)

I got a copy of Trust Agents, co – authored by Chris Brogan – and started reading it – pretty good – I can’t read the whole thing before Tuesday morning though.

How to Monetize Your Site with Widgets
Session 4b
Location: Classroom B – Clinton
Time: 11:30am-12:30pm

This presentation will discuss how to enhance your site using various widgets, what works and what doesn’t, and how effective different widgets are to your site.

• Woody Wood, Product Manager, Amazon (Twitter @AmazonAssociate)

The technical level of the sessions on Sunday wasn’t as in depth as I’d have liked – like to hear what Woody Wood (wierd name) has to say about Widgets.

Social Media Marketing for Affiliates
Session 5b
Location: Classroom B – Clinton
Time: 2:00pm-3:00pm

Learn from some of the top Social Media Marketers, how you can use social media to build links, drive traffic, and increase your site’s visibility.

• Neil Patel, Co-Founder, KISSmetrics (Twitter @neilpatel) (Moderator)
• Brent Csutoras, Social Media Consultant, Brent Csutoras, Inc. (Twitter @brentcsutoras)
• Todd Malicoat, Owner, Meta4 Creations, LLC (Twitter @stuntdubl)
• Chris Winfield, President, 10e20 (Twitter @chriswinfield)

(This Session is Open to Platinum Pass Holders Only)

A definite must attend for me, more likely than not I’ll live tweet from it.

The Conversation Prism v2.0
Session 6b
Location: Classroom B – Clinton
Time: 3:30pm-4:30pm

We will observe, analyze, dissect, and present the dynamics of conversations, how and where they transpire – becoming digital anthropologists in the process.

• Brian Solis, Principal of FutureWorks, PR 2.0 (Twitter @briansolis)

I want to point out that I’ve met Brian Solis several times and have read some of his blog posts, but I have never actually heard him speak at a conference – now I will.  Brian Solis has been in the news a lot based on his writings about the future of public relations.

Ask the Experts
Location: General Session Room – Grand Ballroom Suite
Time: 5:00 pm-6:00pm

(This Session is Open to All Pass Holders)

Ask the Experts will be an opportunity for merchants, networks and affiliates to ask questions about various specialties and issues.

Hand picked experts will handle topics in their specialty, and conduct chats, answer questions and share opinions during this networking and education session.

• Advanced Landing Pages for Affiliates: Scott Brinker, President & CTO, ion interactive, inc.(Twitter @chiefmartec)
• Advanced Search Marketing For Affiliates: Gab Goldenberg, Owner, SEO ROI Services (Twitter@GabGoldenberg)
• Affiliate Strategies for Evaluating Merchant Partners: Michael Vorel, CEO, Vastplanet Corporation(Twitter @michaelvorel)
• Driving Consumer Action with Online Video: Bud Rosenthal, CEO, TurnHere (Twitter @turnhere)
• Ecommerce Economics: What Affiliates Should Know: Daniel Assouline, CEO & Co-Founder,UpClick
• The Face (Yours!) of Affiliate Marketing: Christopher Park, Affiliate/Partnerships Manager,Blair.com (Twitter @BLAIRAffiliates)
• How to Get Your Niche Site Online: Evan Weber, CEO, Experience Advertising, Inc. (Twitter@experienceads)
• How to Make $70MM in 3 Years: Paul Moss, CEO, Moss Affiliate Marketing
• How to Motivate Affiliates: Geno Prussakov, CEO, AM Navigator LLC (Twitter @eprussakov)
• Monetizing Social Media: The How-To GuideJoe Stepniewski, Co-Founder, Skimlinks (Twitter@digijoe)
• The New Google Rules: Mike Jacobs, Chief Services Officer, iMarketing LTD. (Twitter@mikeyjake)
• Removing Enterprise Barriers: Budgets, Silos, Creating Dominance: David Dalka, President,Dalka Strategy Consulting (Twitter @dalka)
• Removing the Payments Headache: Yuval Tal, CEO, Payoneer
• Using Photographs in Your Websites to Gain Traffic: Deborah Carney, CEO, Team Loxly (Twitter@loxly)

I highlighted the experts I plan to seek out during this session.

Intium Services Party
Sponsored by Click Progression, Intium Services
Location: Ultra Nightclub (37 W 26th St., New York, NY. 10010)
Time: 8:00pm – ?

You come to Affiliate Summit for the best networking and more. Shouldn’t you get the best once the show floor closes? That’s why, to celebrate the launch of the best affiliate management solution, Click Progression, Intium Services is granting VIP access to one of the most exclusive New York nightclubs experiences – Ultra. We’re rolling out the red carpet with a premium open bar and LA DJ Solomon spinning the hottest tunes. You’ll take home fabulous gifts to remember us by, but it’s sure to be an evening you won’t forget. All the VIPs will be there; will you?

RSVP at http://www.intiumservices.com/affiliatesummit.aspx

I might check this party out – I missed the one on Sunday night and the Tweetup at the Hilton Hotel didn’t attract many people.