Ad:Tech NYC is just about the biggest show I attend, but sometimes, less is more.
What I mean, it’s hard to tell what meaningful differences any of the vendors, who compete on the things, have, unless you already have an idea or are a newbie and want to go talk to everyone.
I caught the last hour of Ad:Tech tonight, and found it hard to focus on anything.
What this tells me is the audience for services being sold at the show have matured, but the vendors, perhaps, haven’t.
And, I am wondering how the depressed economy and election day, tomorrow, are affecting this show.
Anyway, I saw all needed to in a hour - except this - thanks to Allen Stern at CenterNetworks - I got to see what I missed - in The Most Exciting Booth at ad:tech NYC
Writing on my iPhone, forgive my spelling, walking at the same time, too.
Waited too long before asking for a Press Pass to Ad-Tech NY that's happening next Monday - Thursday - but I will be attending on a regular floor pass late afternoon next Monday and Tuesday.
With that in mind, I'm aware of some parties - but most, not being press this time, I haven't gotten Rsvps too. I'm also feeling bad I missed a blogger dinner that happened on November 1st , hosted by Jason Calacanis at the Golden Unicorn - I see that if I read my Facebook and kept more in touch using Twitter - I'd probably have known about it. One thing I hate missing is a good party even though I usually don't stay that late.
But I've looked at the Ad-Tech line up for next week and I'm hard pressed to find anyone that I know who's speaking - that's a lot different than last year when I knew half a dozen people who were hosting or participating in sessions at Ad-Tech.
I have to say that I didn't enjoy Ad-Tech last year, it was really a lot of session that didn't have much depth - sorta of duplication of what I hear at other coferences - perhaps more width (range) of topics - and if Drew Ianni is addressing that this year, by being more selective - that's great.
On the other side of it - there's always the thought that there's one party less I know about - the one i should be at and just don't know about it. The Ad:Tech New York Party Circuit post on Adotas suggests it all starts tomarrow:
"..Monday promises to be the busiest night of th"e conference. Partners Edge is hosting an evening of food, drinks, and laughter at the famous Laugh Factory – hors d’ouevres and cocktails at 6:30pm, with the comedy show starting at 7:30. After that, there’s a slew of events going on: Datran and Lead Flash kick the night off at 8pm with their “Outperformance Party” at Marquee. Starting at 8:30pm, MediaWhiz hosts their ever-popular Poker Tournament at Club Strata. The winner of this tournament gets an entry into the World Poker Tour’s “Battle for the Season Pass II”. This MediaWhiz event is always a fun time for both the participants and those in attendance to watch and cheer their favorite participant on.
The night’s biggest bash, “The Money Makers Party”, goes from 9pm until 2am at Pacha. This event boasts 3 floors, with Kool DJ Red Alert spinning on the main floor.
I'm not sure how late I'll stay at any of these parties as next week is a long one for me - besides my normal work activities I'll be at Ad-Tech Monday and Tuesday nights, attending the Future of Television down in the Jewish Holocaust museum later on Thursday and all of Friday and down at Pace University next Saturday for MobileCampNYC -which I also attended 6 months ago.
Lee Odden of Online Marketing Blog does pretty good recaps of Ad-Tech, SES and Webmasterworld. I’m not attending Chicago Ad-Tech, but will attend the New York Ad-Tech later this year.
In Warm and Cozy SEO session, it sounds like the same exact material as the San Francisco Ad-Tech where a similar session had the same speakers and almost identical content (I heard the podcast for the SF Ad-Tech session). Here Dana Todd (who I interviewed for this blog several months ago) and Bruce Clay had this conversation:
Dana: One of the first things to do with a new SEO campaign, is to identify whether the web site is “digestible” to search engines. An example is provided where one client had over 1 million pages and less than 1% was indexed. When such an investment is made into content, it makes sense to ensure that content is indexed by search engines.
Dana to Bruce: “What do you think about services that will crawl your dynamic site and output a mirror site that is HTML and more easily crawled.?”
Bruce: Using a car analogy, if you optimize your site properly, you’re “driving a race car” and can compete better in situations where there are hundreds of millions of search results. If you use a third party tool rather than optimize your site, then you’re driving a “production car”, which is workable for less competitive situations.
Bruce: 80% of searchers are doing research, so if a search engine cannot understand the content of your website, it is unlikely the site is going to serve the needs of the user. Search engines will not reward that.
Dana mentions she often gets questions on theming of this sort: “I have 40 domains, how do I use them. Microsites, sub domains, etc”. The current environment says not to do that. However, some people do it in a clever way. Hosting on different servers, mask domain ownership, etc.
Now it’s time for the bonus tips: Use the $80 PRWeb option which Dan says will get you into Yahoo News which is much more popular than Google News. Also, be sure to post releases to your web site which will help attract long tail search visibility.
I know for a fact that many of our KMM stories get picked up by Yahoo News because KMM has a relationship with PRWEB. When I tested out some ideas about writing about Fireworks on the 4th of July, a couple of weeks ago, I picked up traffic from my Yahoo News listings many - and I had very good listings - like #1 and #2 for Chicago Fireworks, Detroit Fireworks, New York Fireworks. The entire study can be seen here.
The Podcasting session that Lee reports on was also intersting because it had some concreate success metrics - and I ususally don’t see that for Podcast studies.
"Next up was Michael Moore of Purina to talk about their new media and podcasting efforts available at http://www.purina.com/downloads/
The first version of Purina downloads was launched in 2005 offering mobile ring tones and wallpapers, pet care tips via SMS and RSS feeds. Version 2 launched early July 2006 with an enhanced mobile offering, aggregated RSS feeds and audio/video podcasts.
Purina created the podcasts by taking radio show content and editing the audio with bumper music. They also segmented video into 5 minute portions as video podcasts. The focus of the initiative was offer existing content in a way that would be appealing to their audience without creating new content.
Examples repurposing content included: Customer dog pictures available as RSS feed. Cat advice, consumer generated stories about their pets and dog care advice from veterinarians all available via RSS feed.
Success metrics for Purina showed that ring tones were most popular followed by wall paper and tips via SMS.It was interesting that audio podcasts far more popular than video podcasts. Overall usage of the content is growing and the effect of promotions could be seen with slight peaks. Purina’s agency was even able to get iTunes to create a dedicated page for Purina called Purina Petcasting.
That’s all for now - will check back and see if Lee has more to report on later.
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