140 Conference

Comparing Scout Labs and Google Analytics on Buzz

Been a long day and I’ve worked on a reputation analysis report for a client of my own (more about that in my next post) but upon looking at Scout Labs monitor on my name and my traffic at Webmetricsguru.com here’s what I find – and tell me if you think these two charts make sense to superimpose.

Google Analytics – Webmetricsguru.com visits

Scout Labs – Any search on me.

I believe Web Analytics ought to now include buzz monitoring and provide a view where the two are superimposed – which will help to explain traffic swings in a way that referral logs usually do not.

By the way, I’ll be attending part or all of the Social Business Edge Conference on Monday – hopefully I’ll be able to post a little from it.

I’m also attending part of Jeff Pulver’s 140 Conference - but I don’t have time to attend it all – and I’m also thinking that Social Business Edge is a new conference with most of the speakers who I haven’t met yet and are focusing on something a little different.

However, I will be going to the parties that are surrounding both conferences this week.

Now, it’ll be interesting to use Scout Labs (as one example of a social monitoring platform) on both conferences – see the relative amount of buzz they get, etc.

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140 Conference London

I am at the 140 Conference this morning at O2 Indigo (#140conf) listening to Robert Fry.

Robert Fry talks about how Twitter used to be unfamilar to most people but now it’s part of mainstream news (begrudgingly) and to by participating with Twitter you can find out where is value and where is noise.

Robert Fry admits the next big thing might not be Twitter, but admoinshed us not to give up our humanity, by trying to put a rational approach overlay an emotional one.

Andrew Keen spike next about authenticty – being authentic and human you appear, the more powerful you become in the new structure of power in the 21 century (my spelling is not as good since I’m writing on the iPhone).

Andrew Keen seems to feel this new structure is dangerous.

I’ll be at Monitoring Social Media 09 later this afternoon, speaking about The Future Of Social Media Monitoring (check my presentation on Slideshare).

A few thoughts about Blogging, Facebook, Creativity and London

Can’t sleep -maybe I’m thinking about London and Monitoring Social Media 09, next week; perhaps, I  was thinking about a post read earlier today on how Good Bloggers Make Good Neighbors, in ReadWriteWeb, based on a Pew Internet Study suggesting  “geeky” people (similar to the type I met at the Singularity Summit last month in NYC), especially if they’re bloggers, are more socially well adjusted and  ..

…almost 80 percent more likely to do small favors for their neighbors than other groups, and they’re 84 percent more likely to help a neighbor care for a family member, e.g., offer babysitting help.

…… Bloggers and mobile phone users are also 72 percent more likely to belong to a local group or organization such as a charitable organization, a youth sports league, or a religious group.

I think this study shows people who are internet savvy, particularly if they are regular, active bloggers – are more likely to be interested in the world around them, and what’s going on locally.

Social Media, also, can not only help us be more socially adjusted, it can also, according to a Gizmodo post I read today, keep someone out of jail -

“….Rodney was arrested on October 18 as a suspect in two crimes. He declared himself innocent and Robert Reuland—his defense lawyer—found the key to free him: “Where’s my pancakes?

That seemingly inconsequential Facebook status update proved crucial when the Californian company confirmed that someone wrote it from his father’s Harlem apartment computer, using Rodney’s user and password at around the time of the alleged crime: Saturday October 17, 11:49am.

…. The most interesting thing in this case, however, is that this seems to be the first time in which social networking has been used to save the ass of someone, rather than nailing a really stupid thief.

But then, I’m wondering if something totally unrelated, such as a recent study mentioned in Brain and Cognition shows that Performing horizontal eye movement exercises can boost your creativity

…  Elizabeth Shobe and colleagues have provided the first evidence that creativity is boosted by an intervention designed to increase hemispheric cross-talk.

The key finding is that on their second creativity attempt, strong-handers who’d performed the horizontal eye movements subsequently showed a significant improvement in their creativity, in terms of being more original (i.e. suggesting ideas not proposed by others) and coming up with more categories of use. Staring straight ahead, by contrast, had no effect on creativity.

…. overall, the mixed-handed participants performed better on the creativity task than the strong-handers, thus providing further evidence for a link between inter-hemispheric interaction, which mixed-handers have more of, and creativity. But it also turned out that mixed-handers didn’t benefit from the horizontal eye movement task.

Now, I’m going to be doing my horizontal eye exercises alot more often – they’ll probably help my blogging, analytics insight, and painting (when have the time and inclination to).

Rambling on to another subject – as I begin to feel sleepy – recalling a post I read earlier today on Top Rank Blog on how major Vegas hotels are using Social Media, presented at PubCon, day 2, that is putting me to sleep …

“…prominent brands on the strip have stepped up to the plate and are actively engaged in social web participation.”

” …While not everyone may check their emails in Vegas, many of them still check their social profiles while traveling. “

“…. have a “toys for Tweets” promotion that will bring awareness to the fact that there is a Hilton in Vegas in a positive light.”

“….The MGM Grand was late to the social media game compared to competitors on the strip – we finally joined for a few reasons.  The effectiveness of our email marketing was beginning to degrade a bit.

It’s encouraging the hotels at Vegas are begining to take Social Media seriously – but they seem so uncreative – I feel like telling all the panelists to do horizontal eye exercises for a month – then do your social media – maybe it’ll be different!   Ok, I digress.   Sounds like I didn’t miss much at PubCon this year (haven’t been to a PubCon since 2005 in New Orleans).

Then again, maybe Todd Defren at PR-Squared – is doing his horizontal eye exercises – as he said some good stuff in his post on THE FUTURE OF MARKETING (which reminds me of my slideshare presentation on the Future of Social Media Monitoring(see below)

and he has a nice graphic which I’m adding to this post, similar to one I put in my presentation  ..

I like how Todd says …

…. Facebook and Google will be the long-term winners: it’s not just the fact that they have critical mass, but that that critical mass comes at a time when Social Networks are not just destinations (a la the old AOL and MySpace), but are becoming integral to the holistic Web Experience.

….When we surf and when we search, beyond the Social Network sites, we’re going to be taking our Friends with us; we’re taking our known online activities with us.  Sites and search engines will re-orient themselves dynamically to match our identities. The entire Web experience will re-architect itself on-the-fly based on where we’ve been, what device we’re using, what we’ve looked at or purchased in the past, who we are friends with, what offers and content our contacts have been sharing and purchasing, etc.

That’s an interesting observation – all this stuff is poised to happen – but still hasn’t because the semantic web is still in it’s infancy – and a lot of the automation to make it happen hasn’t evolved yet – ie: Microformats.  In fact, if you read my Slideshare, above,  one thing I left out, is the reason why Alterian and Radian6 can’t geo-locate well – their tools, and the rest of the Social Media Monitoring tools, for the most part, were built, as Bill Hunt, pointed out to me recently, by marketing people looking to track Buzz, and not so much, for the kinds of analysis we really need.

However, even if Alterian/Radian6/Cision/Scout Labs, etc, wanted to – they could not get the precision needed to tell me where most of the content they are monitoring on the web actually originates from, or do topic/sentiment analysis well – that is at least a few years away – and needs the Semantic Web in order to become more accurate and useful.  That’s what I left out (maybe I would have put it in if I were doing my eye exercises).

The rest of Todd Defren’s post is worth reading … but now I’m really fading – time to go back, maybe work on all the nice things going on in London next week, including Monitoring Social Media 09, and London, that I haven’t visited before.

Of course, I’ll be missing Web 2.0 conference, here in NYC – but I had to make a choice on where it was more important to be.

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