WebMetricsGuru: Branding Archives

Branding Archives

Jan17	Reputation Helps (especially for a Brand) Marshall Sponder January 17, 2008 Know More: Branding I saw a chart on Conversation Agent that I liked Conversational Index is Reputation-Driven where it's stated that it's easier to talk to people (or Brands) that are likeable. In other words, you going to have more conversations happening... Posted at 9:17 AM \| Permalink \| Comments
Nov11	Thoughts on the Definition of Branding from Duct Tape Marketing - Part 2 Marshall Sponder November 11, 2007 In Thoughts on the Definition of Branding from Duct Tape Marketing - Part 1 I worked through the beginnings of my idea of what Branding is and how it would be measured. I like my definition because it enables me to measure... Continue Reading Posted at 3:07 PM \| Permalink \| Comments
	Thoughts on the Definition of Branding from Duct Tape Marketing - Part 1 Marshall Sponder November 11, 2007 Reading about John Jantsch’s The definition of branding - video version, and viewing his video on Branding got me thinking about my own definition of Branding.When I was at the Future of Television conference earlier this week and shared my... Continue Reading Posted at 3:01 PM \| Permalink \| Comments
Jul 8	Micro Celebrity Online Identity Calculater Marshall Sponder July 8, 2007 The term "micro celebrity" has been around for a couple of years -but I'm surprised I never heard of micro celebrities before; there's even someone trying to figure out a micro-celebrity taxonomy created by Terri Senft. According to GigaOM"...in a social network, micro-celebrities... Continue Reading Posted at 9:55 PM \| Permalink \| Comments

Branding Archives

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Jan17	Reputation Helps (especially for a Brand) Marshall Sponder January 17, 2008 Know More: Branding I saw a chart on Conversation Agent that I liked Conversational Index is Reputation-Driven where it's stated that it's easier to talk to people (or Brands) that are likeable. In other words, you going to have more conversations happening... Posted at 9:17 AM \| Permalink \| Comments
Nov11	Thoughts on the Definition of Branding from Duct Tape Marketing - Part 2 Marshall Sponder November 11, 2007 In Thoughts on the Definition of Branding from Duct Tape Marketing - Part 1 I worked through the beginnings of my idea of what Branding is and how it would be measured. I like my definition because it enables me to measure... Continue Reading Posted at 3:07 PM \| Permalink \| Comments
	Thoughts on the Definition of Branding from Duct Tape Marketing - Part 1 Marshall Sponder November 11, 2007 Reading about John Jantsch’s The definition of branding - video version, and viewing his video on Branding got me thinking about my own definition of Branding.When I was at the Future of Television conference earlier this week and shared my... Continue Reading Posted at 3:01 PM \| Permalink \| Comments
Jul 8	Micro Celebrity Online Identity Calculater Marshall Sponder July 8, 2007 The term "micro celebrity" has been around for a couple of years -but I'm surprised I never heard of micro celebrities before; there's even someone trying to figure out a micro-celebrity taxonomy created by Terri Senft. According to GigaOM"...in a social network, micro-celebrities... Continue Reading Posted at 9:55 PM \| Permalink \| Comments

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