
behavioral targeting Archives
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Jan 2
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Nov 8
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Plus One Analytics has an excellent post on something I totally missed out hearing at last month's Emetrics Summit in DC or this week's Ad-Tech NYC 07 where behavioral targeted ads are now using data from ISPs to track users...
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Nov 5
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If 2007 is the year when everyone starts their own Social Networks (major corporations, that is - but also organizations like our very own Web Analytics Association - that will still be starting one of our own) than 2008 will...
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Nov 3
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Turns out the FCC wants behavioral advertisers to police themselves or else the FTC will do it for them - and I don't think any advertiser really wants that - according to FTC to Web Advertisers: Police Yourselves, or We’ll Do...
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Oct31
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Yesterday I heard about the "Do Not Track List" being the First Shot in the Behavioral Targeting Wars from Steve Rubel:"...Right now, the marketers can really dabble a lot and perhaps even blur the line with what's ethical. I am not saying...
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Jul24
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Whaa..... AOL Buys Tacoda Behavioral Targeting Network took be by surprise today! Not that it should surprise me that AOL would buy a Behavioral Targeting Network, as reported by Conversionrater, but that it would buy something similar to what it already...
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behavioral targeting Archives
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