WebMetricsGuru: behavioral targeting Archives

behavioral targeting Archives

Jan 2	Sears and Kmart tracking users' every online move without their knowledge Marshall Sponder January 2, 2008 Know More: behavioral targeting While I would not call comScore software "SpyWare", exactly, the way that Sears and KMart decided to use it - and how they didn't inform visitors to their site they wre being tracked (by installing the comScore tracking software without... Posted at 5:21 PM \| Permalink \| Comments
Nov 8	Behavioral Targeting using ISP data for greater accuracy and scope Marshall Sponder November 8, 2007 Plus One Analytics has an excellent post on something I totally missed out hearing at last month's Emetrics Summit in DC or this week's Ad-Tech NYC 07 where behavioral targeted ads are now using data from ISPs to track users... Continue Reading Posted at 11:36 PM \| Permalink \| Comments
Nov 5	Everyone wants to start their own Ad Networks along with GeoDemographic Targeting too! Marshall Sponder November 5, 2007 If 2007 is the year when everyone starts their own Social Networks (major corporations, that is - but also organizations like our very own Web Analytics Association - that will still be starting one of our own) than 2008 will... Continue Reading Posted at 1:12 AM \| Permalink \| Comments
Nov 3	Do Not Track List for Behavioral Ads - Feedback from the FTC Marshall Sponder November 3, 2007 Turns out the FCC wants behavioral advertisers to police themselves or else the FTC will do it for them - and I don't think any advertiser really wants that - according to FTC to Web Advertisers: Police Yourselves, or We’ll Do... Continue Reading Posted at 12:30 PM \| Permalink \| Comments
Oct31	Opt our of Behavioral Targeting Ads if you want to - on AOL Marshall Sponder October 31, 2007 Yesterday I heard about the "Do Not Track List" being the First Shot in the Behavioral Targeting Wars from Steve Rubel:"...Right now, the marketers can really dabble a lot and perhaps even blur the line with what's ethical. I am not saying... Continue Reading Posted at 2:26 PM \| Permalink \| Comments
Jul24	AOL Buys Tacoda Behavioral Targeting Network Marshall Sponder July 24, 2007 Whaa..... AOL Buys Tacoda Behavioral Targeting Network took be by surprise today! Not that it should surprise me that AOL would buy a Behavioral Targeting Network, as reported by Conversionrater, but that it would buy something similar to what it already... Continue Reading Posted at 4:39 PM \| Permalink \| Comments

behavioral targeting Archives

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