Whew! When things have been moving quite a bit lately – and posting has been difficult – but there’s a lot to post about – so here goes.
Just read the whole post – I’ll save the best for the end – but don’t jump ahead – take you time.
Note: I ramble on quite bit here – reading it the next morning – but if you can bear with me, a lot of good information is in the post. Sorry about the rambling nature of the post – I write in a similar voice to direct informal speaking, though writing presents a way to condense information that often doesn’t happen till after it’s edited (which I generally don’t do with blog posts).
Forgive me for the usual typos that pretty much go along with reading my blog. Warning: This will be long post, but written fairly quickly (I hope).
Announcements and Conferences I’ll be attending or speaking at:
- I will be “helping out” – literally (manning the “Help Desk”), or so it’s said - at the Real Time Marketing Lab on October 14th in NYC – I hope you can join me. As you can see, the rest of the “Help Desk” ain’t too shabby, either - the list includes Danny Brown, Ric Dragon (whose event I spoke at on 12/21/12 in Kingston NY), Maddie Grant, Ann Marie Van Den Hurk, Bryan Kramer, Marc Lefton (who I know from Infinigraph where he used to work), Drew Neisser, Ted Rubin (who I’ve known for several years – we cross paths from time to time – Ted is pretty popular on the Social Media circuit – esp in the executive suite), moi and Amy Vernon, who is a friend and who also helped to procure a case study what was in my Social Media Analytics book.
So ….. I take it your all coming now – at least, those of around NYC….
- Here’s a 15% discount code: SPKRVIP
- Later next week I’ll be attending (as Press) Social Data Week NYC at the Mandarin Oriental Hotel – this is pretty exciting and I’ll also be attending with partners from our “WebMetricsGuru Social Intelligence Consortium” – which I haven’t talked much about – but people who are closer to me know a little bit about some of business my consortium touches.
I don’t have any discounts for Social Data Week in NY, but there is a meetup taking place on Wednesday, September 18th where some of the same people will be and that it free.
I’ll be there as well.
- I’ll be speaking at the Netbase Social Savvy Webinar on October 23rd, 2013 - right now the topic hasn’t been announced but I’ll go ahead and blurt it out – is going to be about Viral Media and using social and psychological signals to predict what is going to go viral (mostly video based); I’ll use Netbase for part of my research.
October 23, 2013, 11am PT | 2pm ET
Duration: 1 hour
Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. He lately focuses on social media metrics, having worked as a group leader at IBM and Monster, done contract work at Porter Novelli PR, small business, and start-ups. Clients have included various B2B companies, the New York Times, architects, digital ad agencies, and more. He has provided Web tracking and attribution metrics for Gillette, Laughing Cow, and others.
Marshall holds an MA in Media Studies from the NY Institute of Technology and possesses a Certificate of Marketing Management from the Baruch College, a NY Continuing Education Division.
- See more at: http://www.netbase.com/news-events/events/social-savvy-webinar-series/#sthash.8Q4HnREG.dpuf
More details coming soon. I’m honored to be working with Netbase and thrilled to be back there again, a year later from my first talk. People who know me also know how hard I work on presentations – last year i must have spent 20 hours preparing for what I gave.
Given how many speaking engagements that are coming my way, I’ve had to start speeding it up, focusing while staying true to my own approach and way of doing things. I won’t disappoint you on October 23rd, so please sign up.
- Also attending the SEMPO meetup in NYC on October 1st, at the Javits Convention Center. I haven’t asked for a press pass (yet) but I would not mind going, if I have time (and I might). I am not fond of the Javits center but I’ll drag myself out for Danny Sullivan and the crew, many whom I know.
Tuesday, October 1 at the Javits Convention Center
- Many of you probably don’t know this but I’m scheduled to speak in Bogotá, Colombia late next month at congresoSM. As you can see, I’m speaking along with some of the very best in the field - our field, social media and Analytics including:
- Michael Brito – I’ve followed Michael but have never met him – he’s a pretty upscale business speaker, so I’ve gathered.
- The BrandBuilder - Olivier Blanchard (we’ve met virtually before, on Beer Diplomacy maybe 2 years ago – but not in person)
- Marshall Sponder (moi) – I think “we’ve met” -ha!
- Silvina Moschini
- Alberto Arébalos
- The Minimalists
A bunch of other people I don’t know but soon will
So …. if you’re in Bogotá around that time in late October / beginning of November – drop in as say hello – or attend.
- As if that’s not enough – I’m speaking at the Brand’s Only Social Media Summit in Orlando on December 9th – 11th, 2013 in Orlando, Florida and presenting a paper there.
In fact, it looks like I’ll be running across a few “old friends” (a nice way of putting it) which should be fun and interesting, if for no other reason that life draws out situations where you never quite now what the opportunity might be.
MARSHALL SPONDER, WEBMETRICSGURU
SUCCESS FACTORS WITHIN CONVERGENCE ANALYTICS AND SOCIAL MEDIA
Marshall Sponder, WebMetricsGuru: Learn a methodology brands can use to decide their internal readiness for a converged analytics implementation based on data from signals that include their online social presences, team structure, and executive buy-in. - See more at: http://socialmedia.org/summit/measuring/#sthash.QaZxU1UQ.dpuf
So, that’s quite a lot to chew off in the next 2-3 months and I admit, sometimes I wonder how I’ll do it all – but it’ll get done and done well.
- I’m also speaking at Waterfire.org in Providence, Rhode Island on November 7th/8th at an “events based conference” around Waterfire – don’t have details on that yet.
- The first Social Intelligence / Web Analytics MBA class at Baruch College is being taught by moi - and there’s 27 students (so far) in it – I met my students Monday night and they’re SHARP. I’m impressed – they will definitely get they very best I can deliver to them – and they really are Master Level, so this course is somewhat different in focus and delivery from my Rutgers course.
I’m also inviting speakers and various CEO’s, well-known Analysts, etc, to speak to the class – so if you’re interested and in NYC on a Monday Night this Fall / Winter – and think you have what it takes to speak to my class - tweet me @webmetricsguru and we’ll talk about it.
- Rutgers Social Media for the Arts - my course – is being offered in 2 sessions – currently both are full at 40 students each – this is the 5th time I’ve taught the course and it’s becoming pretty popular at Rutgers – its an online course.
Marshall Sponder @Rutgers University – #mgartr13
- A new offering – “Creating Viral Media” is being created at Rutgers – basically I’m building it now with Unruly Media collateral – so far, it’s coming along nicely – it’s an ambitious project – a course based on “predicting social sharing and viral spread” using “Big Data”. I’m not building the course alone, but I’m the main architect of it at this point. We’re all pretty excited about the course – though I don’t have anything I can share at this point – except to say, we hope to be ready to launch it as an online course through the Business School – CMD - The Center of Management Development at Rutgers – in a few months. The launch date isn’t set yet.
We believe we have a winner here – and I’m pretty certain we do. It’s going to be the very first course (to my knowledge that uses “Big Data”) to ideate Social Video and other Viral Media – perhaps, and in all likelihood, our course will be the first of its kind in the World.
While I can’t talk about the details of our course yet … if you go to Unruly Media’s site and study what they do, their ShareRank algorithm and the Viral Video Chart along with some of Unruly Media’s papers, you’ll get some idea of what is informing our course – but we won’t stop there.
Web Journal: – Whew! Finally, “The Good Stuff“!
- Lately I’ve been looking at “Google Think Insights” – the new market research site/service that Google launched earlier this year and I’m quite liking it. In fact, I created a few “infographics” using the research tools that Google Think provides including this one (Google provides a link but doesn’t support embedding the inforgraphics Think Insights generates with your help)- which will go in the new Social Viral Media / Video course we’re building at Rutgers.
What I really like most about “Google Think” isn’t so much the data they have (though it’s impressive) or what it’s on, as much as it’s the approach of building infographics with bits and pieces of information that’s provided. I think Google could expand the data it offers quite a bit more.
There are also several other planning tools and simulations that Google has provided which I found very useful – and I will be using Google Think more often.
The Dashboard for Market Insights is my favorite – and it’s what I used to generate the infographic – you can build a custom chart but should Google add about 100 times more data than they have now – it would be a killer tool/platform.
Right now – Think Insights doesn’t threaten other Market Research providers, as some suggested in the past – because they haven’t really but provided bits of data about things Google wants to share with us - but I think they could and should go a lot further with this approach and if they do – they will compete with other offerings.
And tonight (actually yesterday) I was at a fantastic meetup at NYPL and I realized that “Big Data” really is, from one perspective, about freeing up data created for a specific purpose and transforming it to a data source that can have unlimited number of uses (N=number of uses).
- Essentially, what the New York Public Library did was free up data in maps so it could be used in a number of different ans in some cases, unforeseen ways. That would suggest the “network effects” model is probably the best suited for social media – and I’ll cover that in my next few public appearances.
One more thing – I’m going to pick up a copy of Thinking Fast- Thinking Slow by David Kahneman who is a Nobel Prize winner in Economics. The book deals with “Priming” and the effects on behavior – the whole thing is fascinating stuff and I’m going to work that idea into my Netbase talk on October 23rd.
You know, it’s Fashion Week in NYC, but guess what the main trend at Fashion Week is? Google Project Glass.