1/15/13 – Semantic Maps, NetBase, UC Irvine Social Media Measurement and Evaluation & Rutgers COHLIT conference – Web Journal

A lot of good stuff going on, to cover my bases I’ll start with NetBase Social Media Intelligence Platform which just got a expansion of it’s Series C funding by 9 million dollars (announced this morning); I’m quoted in the Press Release.

NetBase Insight Composer thumbnail


Also, yesterday the course I authored at UC Irvine around Social Media Measurement started, it runs for 6 week till the end of February and anyone can sign up till the end of next week – here’s the details and .. we use NetBase in the course which students get to use for two months for free, well worth the $625.00 cost of the course.

So far there are 6 students and a few more might join – well, be nice if a few more than a few more join, but it doesn’t matter, I have my hands full with the Rutgers Social Media for the Arts Spring semester which goes live next week – right now 65 students are in two sessions, but I hope it goes up to 80, 90 or more (though it’s more likely to happen in future semesters than this semester because the course is becoming more popular but is not yet a “foundation” course (though I wish it were).  That’s what I’m working toward. Those that want to take the course and are not attending Rutgers can do so with this link.


Social Media for The Arts, Rutgers University – a Course authored by Marshall Sponder

Speaking at the 4th Annual Online & Hybrid Learning Conference at Rutgers University on Thursday afternoon January 17th, 2013.  You can follow the progress of the conference on Twitter by searching on the hashtag #RUOC.   I have my presentation ready and it took me the better part of three days to put it together and refine it.  I’m not yet sure I’ll share it here, still thinking about that, on the other hand, it’s one of the best presentations I’ve done and I’m looking forward to presenting it Thursday.

 Semantic Maps

With Facebook’s big announcement today about Graph Search it seems the idea of mapping the graph, and finding the right stuff on it is very timely.



While Graph Search is interesting – I don’t think it will change anything much (unless you have a lot of friends) and I wonder how it will work for Brand with a lot of followers/fans who like their pages?  Will it be able to allow targeting of messages more clearly or is it just uncovering a part of Facebook you were already using when you ran an ad, but could not see exactly who you were reaching (if they were a FOF, etc).



Inventing Abstractism at MOMA


The map above was done mostly checking the number of emails that were sent (communications) between artists that where active in forming the Abstract Art movement between 1910-1925, but looks similar to many of the “influencers Maps”, esp using Twitter that are routinely generated, but often don’t really say anything.  This map though is more useful because we have context defined somewhat.

I was thinking such a map could be generated around contemporary as well as historical art, esp if we used curator and article notes to see how artists were realited by qualites and what they cared about or were/are trying to achieve.  Then once could, say in art school perhaps place oneself on the map and create a vector (though I’m not exactly sure how that would be done yet).



Detail of Vanessa Bell from Inventing Abstractionism


I need to develop the idea some more and figure out how the data would be collected.  The circle in the upper right would be the student (or you, me, etc).

A lot more going on and so I’m sure I’ll be posting again in a few days.

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