Thanksgiving, Social Media for The Arts and Giving Thanks (November 15th – 22nd) 2012

Long week, with with a bunch of interesting events and now it’s Thanksgiving and I’m on my way to Providence RI to spend the weekend.

In the last 10 days, or so, I have been developing the Social Media for The Arts Facebook page where I will note all the raw material related to my Rutgers course for use in the future.  I certainly hope readers of my blog “like” the page if they are on Facebook.

Actually, readers, I’m asking you for your “Like” if your on Facebook (below) and you are interested in the focus of this page on providing  a Framework for the Arts within Modern Technology – it’s a little bit different than the focus of this blog, but then again, people who have known me for a while and followed here, know I’m also an artist and lover of museums, art galleries and interested in the space, having my own point of view which I also integrate with Analytics.
Teaching at Rutgers (and at UC Irvine – for Social Media Measurement) just formalized the arrangement and an aspect that was different about the way I approached Analytics.
Liking “Social Media for the Arts” (click the Like button) below will help me get the page up to the 400 fans/followers I need to start spreading the word – right now my goal is for the course go viral at Rutgers (and go past the 4 sessions that are scheduled for January 2013)

If Interested, please “Like” Social Media for The Arts

I built the Facebook page to provide a place students and friends could stay in touch and continue getting material related to #mgartr12  (and soon, #mgartr13) and  to create targeted advertising in Facebook around increasing awareness of the course.  Students at Rutgers University can enroll in any of the 4 sections currently planned and the course takes place entirely online.
A lot of the insights I have collected on the Facebook page could also show up here at, and certainly could be applicable.

Source: Social Media for The Arts @Rutgers University – a course by Marshall Sponder

In another matter, I heard about the George Bellows retrospective at the Metropolitan Museum of Art, I planned on going, but I had no idea I would the work as much as I did, mostly for the emotion I felt within the paintings.

What an Amazing Show from an artist whose has many aspects of his work that are not well known to the public.  I think this show changes that perception, and provides the first really close look at George Bellows in over 50 years.

Netbase Attributes of George Bellows Show

There were many paintings I really liked a lot (again, the very things that Roberta Smith had a problem with) were much different than the boxer fight scenes he’s commonly associated with.  The common sentiment from Netbase, and what I picked up myself, is the artist died too young, of a ruptured appendix at the age of 42 in 1925.

I think Netbase did a good job pulling the data out quickly from various verbatim that surround the show.


Painting Name: Two Women (aka Sacred and Profane Love) 1924
Painting Size: 36” inches wide by 32” inches high

My House, George Bellows

I was very impressed and I’m sure I’ll go back and see this exhibition at least a few times over the next two months, but it’s worth noting that I disagreed with the New York Times own Roberta Smith in the assessment of this show and in listening to what anyone has to say, you have to first understand where someone is  coming from (as none of the concerns brought up where one’s that I cared about, nor did I experience most of the paintings in the same way as described).

Among the things I have to be thankful for

Many things, but one is my Vision, my eyes.  Specifically my right eye, which developed a small, benign retinal tear that I noticed last Sunday – my vision had some unusual floaters and flashes, and I knew right away something wasn’t right.  I really am pretty visual, and having had Lasik with my share of difficulties after it was performed 12 years ago, am very aware of anything out of the ordinary with my eyes and vision.

Simulated Floaters
Simulated Flashes

An examination my my Opthamologist the following day (the soonest I could see anyone who could do anything for me) found the problem and I had it confirmed by a retinal specialist yesterday and the retinal tear was sealed with a Argon Laser.

Most people see flashes and get floaters as they age (and see this stuff at all ages) and it’s benign 90% of the time, but 10% its not.   The problem comes from the contraction of the fluid within the eye which is also attached to the retina (which is a big curved screen that is attached to the back of our eyeballs).  Sometimes, when the fluid contracts, it tugs on a part of the retina that it is attached to and can occasionally tear it – this is much more likely in near sighted people (even after Lasik) as the shape of the eye for nearsighted people is more like a “football” and therefore, more susceptible to tears at the edges of retina due to shape of the eye.

Lasik had nothing to do with it, it could happen to anyone considered very nearsighted.

So far, so good- and it will be checked again in two weeks to ensure the seal took.

But it’s sobering, and a lot to be grateful for on this Thanksgiving.


Web Journal – Interesting Stories


Another interesting story that came out of the 2012 Presidential Election with it’s “Big Data” story was another on the change of Demographics of the electorate, and what that might mean to the country as a whole.  But it also impacted Art Intuitions, Museums specifically.   In  Diversify or Die: Why the Art World Needs to Keep Up With Our Changing Society there is talk about what is going to happen to museum attendance in the future.  My feeling is that Art attendance will be fine and there will be many people, more people in fact, who want to see the Art in Museums, even if it’s produced by different cultures – after all isn’t that what we have now?

The demographics have been “achanging” quite a lot even since the last Presidential election in 2008, yet foot traffic is going up at the Metropolitan Museum.  What about other museums?
  • MOMA’s went down in 2011 but I think that’s due to the $25.00 admission price than any changing Demographic. After all, if Modern Art becomes so overpriced that it becomes “elitist” you can’t blame people who have better ways to spend their 25 bucks than waiting on a large line and being herded in to a modern, someone impersonal and cold factory with a bunch of work of often questionable value. That is what Modern art, at least at MOMA, could turn into.
  • I don’t have enough time or all the data to say much more here – except that I think changing demographics are the least of our worries – in fact, many of the museums have been toying with staying open 7 days a week, including the Metropolitan and MOMA because they are becoming so crowded.

The Metropolitan Museum of Art Annual Onsite Attendance -

google IG snippet


Well, that’s it for one post.  I’ll add that I’m grateful for some great friends in my life and around me – and the rest will remain unsaid.

By the way, circling back to the original theme of this post – Social Media for the Arts – I have got 3 Facebook Ads running.

And for the ads, for the time being, I’m using hypertargeting – mostly to existing Rutgers students located in New Jersey.  I may change this later.

My goal is to get a few hundred students to sign up for #mgartr13 (actually, I use #mgartr12 in the ads, because that’s the course running now).


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