My guess is I’ll get to post again this weekend, but just in case, I’ll memorialize now, since I haven’t had time over the last week. Among projects I’m working on now is the UCI Extension Social Media Measurement Course MGMT X461.71 that starts in exactly a month (June 25th). The course material, built in the Moodle shell, is shaping up nicely, and like a cook that adds the seasoning, as I assemble the material more ideas come to me – and we’ll also be using NetBase as a platform (along, possibly, Radian6, since there is a partnership between McGraw-Hill, the publisher of my book, and Salesforece/Radian6 around my book for Universities).
Also, in a month exactly, the NYT Small Business Conference takes place, which is a big deal, and I’ll be speaking twice, that day. The session I’ll be speaking to twice is Dymistifying Data.
Making sense of Google Analytics, Facebook Insights, EdgeRank, Conversation Analysis and other similar free data research tools to help better your online presence.
Mona Chaudhuri, Head of Product, Chartbeat
Marshall Sponder, Founder of WebMetricsGuru INC, Author of Social Media Analytics (2012, McGraw-Hill), Instructor for Social Media at Rutgers University and UCI Irvine.
… and I’ll be preparing THAT presentation in early June.
Thoughts and Visits:
- Dropped by Associated Press the other day to visit the folks at Visual Revenue – and friend Dennis Mortensen. Among the tidbits was the optimization VR does for online newspapers is invisible to readers, but very evident to the publishers – and gets a very significant boost on in monetizing online news properties. Another thing stuck out to me – Dennis and I spoke about Analysis Fatigue – and that Visual Revenue helps editors and publishers do their job better, test out titles, move stories to where they are most visible, keep them up longer or shorter, without asking they get involved in Analytics. I wondered if the movement to streamline business and operational process is now becoming an established trend, as it was echoed by my friends at Venuelabs, today. The argument is that Analytics is now becoming married to the business function, and no longer needs to be, or should be, considered independently. Hmmm…. will be interesting to see where this goes.
- I was also at the Russell Simmons – Dylan Ratigan event last night at the 92nd Street Y which was interesting in that I didn’t know what I stumbled onto, but was interested in the political debate on how to fund political change.
- There were a few industry maps released this week on Social, Mobile and Search Landscapes – they’re all interesting because they’re really crowded (and that’s the tip of the iceberg).
- Gary Angel’s post Digital Segmentation was one of his best, and I’m looking forward to our webinar next month of Big Data.
- SpokenLayer looks interesting and I’ll download the app.
- Larry Page spotted with Google Glasses - I’m sure in 18 months, we’ll all want a pair.
- I suppose if all WebMasters just attend Google WebMaster Academy, the whole field of SEO becomes obsolete – what do you think?
- Another online Infographic program, this one looks interesting – infogr.am
- Commented on this post on the 5 types of Social Software.
- Yawn … Oracle buys Virtue, but then again, Social Media is supposed to replace traditional media.
- Sounds like Monster.com (where I once worked) is about to be sold (rumor has it, to LinkedIn?) – at this point I’m not sure why anyone would buy Monster.com, since the entire service has, more or less, become obsolete, at least, from a Job Search perspective.
- How many Financial Prediction Social Media Sentiment Analysis platforms are there now (Yawn)? And if everyone who trades uses this kind of platform, won’t it become ineffective?
- Facebook went public last week, and so, what else is new, the stock price slid this week and people are saying social networks aren’t, by nature, really that profitable. What do you think? I’ll tell you this, the Social Giant is improving it’s out of the box metrics including the number of fans who have seen a brand’s message (though I’m not sure if that metric is all that valuable), as well as how Viral the message is.
- Finally, friends at The Recorded Future are doing a Jigger (dance) as they just raised another 12 Million of VC funding – we’re doing a webinar again, as well, looking at June 28th for it. Just was speaking and doing some work with RF the other day, so I was quick to congratulate them.
So … overall, a lot of good stuff!