I was part of a Recorded Future Webinar today – here’s the SlideShare of my part of the presentation – which comprised the last 30 minutes; i discussed the talking points of the webinar in my last post.
Recorded future’s unique temporal analysis has competitors hard marshall sponder 12-13-11-v2
The entire webinar has been recorded and will be on Recorded Future’s YouTube Channel shortly.
Join me in a joint webinar with The Recorded Future Temporal Analytics platform on Wednesday, December 21st at 11AM EST.
Here’s the details and I’ll have a presentation to publish shortly thereafter.
Looking into the Future with Web Media Analytics
Social media provides companies better access than ever to the pulse of the world, and specifically, the stakeholders closest to their issues. The greater expanse of the web provides an even more diverse set of valuable data about the past, present and future, if it can be properly harnessed.
In a joint webcast on Wednesday, December 21, see how Recorded Future’s temporal analytics help make sense of information overload from the web and act as a complement to the suite of tools used by social media experts like Marshall Sponder, founder of Web Metrics Guru.
We’ll introduce Recorded Future’s technology, and share a live demo as part of a case study conducted with Mr. Sponder (author of the recently published book Social Media Analytics) on using web analysis tools for better understanding issues related to the upcoming World Economic Forum.
Agenda:
- Introduction: Dr. Christopher Ahlberg, CEO & Co-Founder
- RF Capabilities Demo: Chris Holden, Community Manager
- Case Study: Marshall Sponder, Web Metrics Guru
- Q&A: Panelists
When: Wednesday, December 21, 2011 at 11AM EasternWhere: WebEx Conference
Please register using the form below. You’ll receive an email invite with WebEx details.
Other updates:
On another note, my book was voted one of the top 25 Social Media books of 2011 by Neal Schaffer (who has written two books on Linkedin) of WindMill Networking.
There also was a new post of mine at AllAnalytics.com on “Tag Your World” which got a lot of comments; I have another 4 articles planned over the next month or so. Also been busy with final updates to “Social Media and The Arts” class that I’m teaching at Rutgers starting next month.
I’ll have a post out in a day or so, with some new analytic information.
A lot of projects going on, moving parts, in the background, most that I can’t talk about yet, but some of them, hopefully, soon. Instead, I’ll focus on what I can talk about, and update my web journal with recent thoughts and observations, which helps me preserve them.
As we move into the political season for 2012, many candidates such as Newt Gingrich, has boned up on their Twitter followers, though rumor has it that most of those followers are “bots”. I suppose, having a large following is good politics, if you want to get elected, based on the musings of none other than Dan Zerrella, who is also associated with HubSpot.
Spot checks on Newt’s twitter account using Tweepi suggest most of the his followers are bots, but there’s only one way to be sure, by running software such as PeekAnalytics, Extract.ly, Followerwonk or Tweepi on Newt’s 1.4 million followers – by default none of the platforms above will fully analyze more than than as small sample of followers (5,000 followers on the low end to PeekAnalytics which has no follower limit). Sure, you can pay for these reports to be run, but it will cost several hundred dollars find out for sure, which politicians have real followers, and which have mostly bots. It seems to me that some political operatives have made a calculated bet that no one will bother to check all the millions of fake followers, but with the right software, it’s not that hard.
Who is Tweeting on Twitter: Human, Bot, or Cyborg?
There are algorithms one can run that can tell the difference of who is Tweeting on Twitter: Human, Cyborg or Bot - but I’m thinking that some independent sources should take on checking the quality of a politician’s following regularly, esp as we move closer to an election.
There was a great post the other day on Should Your PR Firm Be Your Social Business Adviser by Jay Bear that asks the question the question - companies want incredibly serious business advice that impacts the core of their existence from their PR firm? Jay suggests that it doesnt make sense to have a group (in this case, at Edelman Digital) comprised almost entirely of marketers (and almost entirely devoid of degreed business experts) leading the charge and outlines what a company who is considering major changes, has to choose from, in seeking outside advice.
“…If you’re a major corporation that’s convinced you need to make some serious changes to prosper in a rapidly shifting future, do you turn to your PR firm, do you turn to a legacy management consulting firm (Bain, Accenture, McKinsey, Deloitte, et al), or do you turn to one of the new breed of specialist firms (Altimeter, Dachis, et al)?
…. What happens when second, third, and fourth-tier PR firms, digital agencies, and other flavors of marketing-oriented professional services firm decide that social business is the new ticket to revenue generation and credibility?”
Sounds like what you get is a “royal mess” – but I suppose that where there’s a lot of money to be made, and where there are somewhat unsophisticated clients and stakeholders, agencies will push the limit, past the edges, and take whatever the can get, unless someone stops them.
In First Search, Now Publishing? The Threat that is Google Joe Pulizzi suggests Google has moved from a pure Search Engine and become a publishing platform, which is direct conflict with some businesses by becoming the publisher of it’s own content, investing in that content, in order to monetize it via back-end sponsorship so as to stay with the consumer throughout the purchase cycle. Joe Pulizzi predicts that … Google will be the largest content producer on the planet. That would be OK, except Google is also the main search engine for most of the planet, but probably is no longer the best place to find unbiased search results, given their role in monetizing their own content.
“….Regarding content, here are just a few possible events that shouldn’t surprise you over the next few years:
- Google will provide customized content for both brands and media companies.
- Google will start purchasing the leading niche providers of content in multiple verticals.
- Google will begin to hire journalists and content creators of all types to provide content for all Google platforms.”
But while publishers and media companies are fighting Google on one side, they are now going to have to fight Adobe, too, according to Darren Herman, who wrote a post about it at AdAge, the other day, titled How Adobe Is Giving Madison Avenue Something Else to Worry About. As Darren points out, Adobe does not see Madison Avenue as a key market and this is very telling of their future.
“….At what point does Madison Avenue get concerned about Adobe? Personally and professionally, I like to ask myself these questions every now and again.”
“…By going from the old model of sell once and forget, to the new one of selling software subscriptions, storage and community, Adobe predicts an incremental $10/mo per user ($30->$40). That incremental revenue is material. By FY2015, Adobe is expecting 800,000 new users paying $49-69 per month. This math comes from their investor presentation, so we’ll take their word for it.”
“…The second cloud forming is the Digital Marketing Cloud, based on the shift of marketing spend to digital. In 2009 Adobe acquired Omniture, a pivotal $1.8 billion acquisition that enables Adobe to expand beyond the creative phase of development into data and analytics. Recent acquisitions such as Auditude, Demdex and Efficient Frontier have validated the Digital Marketing Cloud by extending Adobe into video ad placement, data warehousing and segmentation along with media optimization and purchasing.”
“….I’m guessing Adobe will be acquired in the next 24-36 months by a forward-looking services organization who wants to participate in the marketing business or by a giant tech company who wants to add their customers and kill competition. Adobe has close to a $14bln market cap: at a 33% premium, Adobe would sell for $18.6bln. I believe the potential acquirers here are IBM, SAP or Google.“
Let’s assume that Google buys Adobe – not only does it then control the low, medium and high end of Web Analytics measurement, but also one of the main avenues to produce content, all while pretending to be an impartial search experience, which it can no longer afford to be.
And in a very interesting post at Wired on How Does the Brain Perceive Art? – our perceptions of “brand value” of an established artist, Rembrandt, in this case, warps our evaluation of the value of his actual work (when compared with other work that looked like Rembrandt’s, but turned out not to be).
There are a number of good posts that have arisen around Social Media Analytics, including the series by Robert Laigne at Life@42.com. Robert’s is up to covering chapter 4 of my book in a post about Online Social Intelligence. Chapter 3 (International Monitoring), Chapter 2 and Chapter 1 are a unique series and show me that one of the best means to approach content creators is to give their content an in-depth treatment, as Robert is doing with my stuff.
Also, a post at Business2Community.com about Social Media ROI: Why the Status Quo is Broken I’m cited for my 2010 paper of Spectrum Analytics and Measuring the ROI of Social Media.
I think that’s it for this post – I’m looking forward to 2012, btw.
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