I have two upcoming Webinars (no urls for them yet) brewing, one with Recorded Future, on December 21st (afternoon) and another with Semphonic on January 11, 2012 (afternoon), which Gary Angel mentions in his recent post on Heading into the Home-Stretch of 2011 (see below)

“….. On my own personal front, I have some upcoming webinars and white papers I wanted to mention. Scott Wilder and I are going to be doing another of our Social Measurement Webinars in early January. We’re planning on tackling Social Media Tools in early January and we’re going to be joined by my friend Marshall Sponder. Our plan is to cover a whole of tools, talk about our real-world experiences using them, and try to figure out what features really matter when it comes to Social Media measurement. With three total tool junkies, it should be a lot of fun!

I’m also in the final stages of finishing up a white paper on building a real-time data collection infrastructure for the warehouse. I think it’s one of the best white papers I’ve written and I’m going to be devoting at least one full post to it in the weeks after Thanksgiving when it gets released. I’ll probably be putting together a webinar around that as well.”

TO SIGNUP for the SEMPHONIC Webinar I’ll be on – Jan 11th, 2012 – click on this link.

Really looking forward to this webinar, as well as the one from Recorded Future, which, to my thinking, will focus on financial events around the new year (I’m also thinking WEF, but we’re still working on the topic). Also looking forward to reading the next whitepaper Gary mentions in his post on  real-time data collection infrastructure for the warehouse  which lends itself to Social Analytics, as the data is streaming in, often, in real time, and Gary has given a lot of attention to Social Media Measurement lately, esp in his recent set of posts on the subject.

A couple of years back, when I was at the WAA Board, Social Media was still pretty new (I founded a committee on Social Media, the largest the WAA had, as it turned out), at that time, Social Analytics was an “interesting” if boutique offering that most Web Analytics platforms didn’t really do much with, or know how to collect (or weather it was even worth collection).   And look how far we’ve come in 3 or 4 years – as Web Analytics and Social Analytics have, to a large extent, merged, and while  you can talk about monitoring social media without site analytics, it’s hard to talk about site Analytics without measuring social media – because a lot of the audience is Social Media generated – guess what – and will be even more so, as time goes on.

And a lot more of that traffic is going to be mobile – tablet or smartphone driven, which is a whole different post that I’ll write about sometime soon.

Finally, one more announcement - I have written a chapter on Social Media Analytics for Public Relations, Branding, Advertising and Sales that is part of a new book titled “Public Interest and Private Rights in Social Media” Edited by Cornelis Reiman, Reiman and Co., Australia,  that will be published sometime next year by Chandos Publishing,  an Oxford, UK imprint of Woodhead Publishing.   The book probably won’t be available for several months, at earliest – but keep an eye out for it, and the good folks at www.chandospublishing.com.

The idea for this chapter came from an original chapter from Social Media Analytics that wasn’t published, due to space concerns, I reworked it quite a bit, added some SMROI information and put a new perspective on all of it.

Looking forward to seeing my contribution as part of  publication that is an offshoot of Oxford University (as I understand it).

Finally, I gave a webinar yesterday for Social Media Club Mexico that was hosted along with McGraw-Hill; it was the first time for Social Media Club Mexico and McGraw-Hill to work together in this way – and it was exciting to reach out to new people, who are interested in hearing more about Social Media Analytics.