Last night / this morning brought news of two new posts related to me, one expected, the other, a welcome surprise (that has me smiling).
First, my guest post at Techipedia.com has just posted a few minutes ago on Understanding the Nature of an Event Using Social Analytics. I think it’s an unusual post for me in that I focused on an event that just happened, the record rainfall we had this week in New York City and what Social Analytics can tell us about it. Hope you all go and read my guest post over at Techipedia.com today (or when you get a chance).
Record Rainfall in the New York City area actually happened on Sunday 8/14 more than Monday 8/15
On the the next piece of news – a very good review of my book appeared last night in Marketing Conversation – Abraham Harrison LLC site which I hope you’ll read. Here’s an except that has my Norwegian friends at Integrasco.com smiling – but it’s 100% correct.
Social Media Analytics is well-organized and interspersed with case studies to prove Sponder’s points. The case studies are relevant and well-written. A personal favorite is Integrasco and Vodafone in the UK, a campaign aiming to target the emerging claim that the mobile phone industry in the U.K. is becoming more and more notorious for poor customer service. Integrasco’s four principles of approach included listening, analyzing, acting and achieving. Over two years, Vodafone increased its online buzz share by 6 percent and made Vodafone the second-most-talked-about operator in the U.K. Through branded channels on Facebook, Twitter, YouTube and its own forum, Vodafone built a strong online community and proved that social media analytics ultimately improved customer satisfaction.
Read more: Social Media Analytics- Your Summer Reading for the Week | Marketing Conversationhttp://marketingconversation.com/2011/08/16/social-media-analytics-your-summer-reading-for-the-week/#ixzz1VI7Vbdu1
Enjoy your summer reading and if any of my readers is in New York City on Thursday night – 8/18 – your invited to my book signing @PeekYou’s offices - get your ticket now as they are almost all gone – close to 200 were issued – far more than were initially planned.
