As I mentioned the other day, it’s now confirmed I will be attending the Web Science Trust event on May 23rd in London at The Royal Society focusing on Profiting From The New Web as a delegate; I will not be formally speaking at this event but will be contributing to it.

Here are the details:

Profiting from the New Web
Monday 23 May 2011 – The Royal Society, London
This event is a collaborative venture between the Web Science Trust and Intellect. This is a follow on event from the Discussion Meeting
“Web Science: A New Frontier” which took place at the Royal Society in September 2010. http://royalsociety.org/Web-science-a-new-frontier/

What’s being talked about?

The Web has transformed your relationships with stakeholders, their interactions with each other and their regard for your brands. This transformation couldn’t have been foreseen just a decade or so ago. Imagine what the New Web promises for the future.

The New Web is already here, and the early adopters have begun to put it to work. The sooner your organisation understands what it is, what’s possible and what’s happening today, the sooner you can pursue the opportunities and secure competitive advantage. This is a unique event bringing together the key players in the technology industry which will help us to discover new and better ways to do business, run our countries, and lead fulfilling and sustainable lives via the intelligent, innovative and diligent development of the New Web.

Sir Tim Berners-Lee, inventor of the World Wide Web, and a host of experts, will bring you up to speed and help attendees to find how these new technologies can improve internal processes as well as public relations.

Agenda Topics:

Unlocking the Value in Open Data
Open data is a term describing the philosophy and act of making certain data freely available to everyone, without restrictions from copyright, patents or other control mechanisms. The panel debates the wider benefits of organisations beginning to open their data.

Open for Business
What further opportunities and challenges, beyond today’s norms, will the Web hold for business? The panel discusses the opportunities and threats which increasing web openness and mobility will present to agile businesses.

Driving Business Success through Social Analytics
Leading organisations listen actively to the social Web for clues about their performance and reputation; and that of their competitors. Moreover, they’re adept at translating this intelligence into competitive advantage. The panel reviews best practice to date, and takes a look at what’s expected in the next year or two.

Is every Company now a Media Company?
The media has always played a role in connecting organisations with stakeholders, but how have new media and disintermediation changed this landscape? The panel discusses social media, citizen journalism, brand journalism, and the ramification of device convergence and divergence – PCs, netbooks, mobiles, smartphones, TVs and tablets.

Who’s speaking?

- Sir Tim Berners-Lee, Web Science Trust
- Bill Thompson, BBC
- Nigel Shadbolt, Web Science Trust
- Dame Wendy Hall, Web Science Trust
- Jonathan Hargreaves, Edelman
- Martin Moore, Media Standards Trust
- JP Rangaswami, Salesforce
- John Higgins, Intellect
- Ralf Herbrich, Microsoft Research Cambridge
- Mike Galvin, BT
- Charlie Beckett, London School of Economics
- Graham Spittle, IBM
- Ian Davis, Talis
- Phil Tetlow, IBM

More speakers to follow shortly.

Who should attend?

Delegates will be drawn from Intellect members, CEOs and Business Development Directors of companies wanting to exploit new opportunities of the new web. Technology companies, IT solution providers, infrastructure providers, marketing and public relations organisations etc.

When and where is it?

Monday 23 May 2011

08:30-17:30 followed by a drinks reception

The Royal Society, 6-9, Carlton House Terrace, London SW1Y 5AG

….. So, I’ll be in London again, soon (Tweetup called for) and think deeply about the subject of this conference- certainly my book addresses the matter by disambiguating the choices one has to make, one could make, in employing the right technologies for social listening and intelligence gathered from the data to yield insights.