In traveling around Europe, but also here in the USA, in Analytics, but also in Practices and Agencies I came across similar phenomenons, of companies and individuals functioning in what is best described as their own “bubbles”.

In other words, a set of working assumptions that were accepted as necessary along with a view of the world self justifies whatever point of view one has.

In Analytics I saw several social media firms believing their platforms are the best one, but, when shown others performing the same tasks as theirs, responded to me as if I “popped” their bubble. Well, I did, and that’s a good thing.

I see the same thing with processes and even agencies. Among the most harmful practices is living in a technologies bubble – I am being deliberately vague.

I read once, a while back, that it was actually worse to be incorrect in your assumptions than out and out for, or against any position. Again, I’m being deliberately vague.

And then, having a set of beliefs about technology, Analytics and process that generate reasonably good results but are based on defensible points of view are in short supply – at least that is what I found, so far.

There’s a lot more to say but I’ll stop here.