Davos Debate – Paul Holmes vs. Marshall Sponder on the New PR vs. New Marketing (Analytics)

Posted by Marshall Sponder on March 15, 2011 | Link It

I debated Paul Holmes last month while in Davos for the On The Top conference; while some videos have appeared, those that pertained to our debate haven’t (then again, it was 2 hours long).   However, this tidbit appeared earlier today on the ForumDavos.com site – hopefully, the rest of the debate will be coming soon.

 

Debate – Paul Holmes & Marshal Sponder:
New PR versus New Marketing.

February 17, 2011, Congress Centre at Davos, Switzerland. Paul Holmes’ initial opponent, the marketing expert Garett Johnston, could not come to the picturesque Davos Klosters, yet Marshall Sponder, blogger at WebMetricsGuru.com, was quite ready to take over and debate from the point of view of socila media metrics and web analysis.
The verbal fight took over 2 hours and was applauded every 5 minutes.
Paul Holmes:
“The social media proved they can overthrow governments. Marketing companies take hundreds of thousands of dollars to advise companies and afterward PR experts must restore the mass for just couple of hundreds.”
Marshal Sponder: “Quite soon the PR companies all over the world will be headed by marketing analysts.”
Rated as the top event!
Aftewards both experts shared impressions:
Paul: Do you need a Chief Analytics Officer?
Marshall: Davos On The Top – a good day



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