Been so busy finishing the first draft of my manuscript to go to McGraw Hill (we’re down to the last week) – wanted to post about mBlast and Jason Fall’s post on Influencer Identification Just Got A Kick In The Pants to say .. right on Jason – if mBlast does all that you mentioned it will give us (and a couple of firms in particular) a run (for/of)  the money.

Everything I read about mBlast (plus I signed up for free 14 day trial) sounds right on – and I like the “industry view” that “..influence is not based on popularity, but rather on impact within a given market.”  Jason goes on to say …

…..  mPact looks at the marketplace first, not the influencers or the number of social connections they have.

“(mPact) digs through articles, posts and social media data and defines the articles by conversations that match a group of themes our customers give us,” Lee explained. “We find all the articles that are relevant to those themes, then we go through and look at each for the voices or people and determine who the most influential person is. We look at how widespread their audinece is, but also authority on a given topic, the sustainability of their work on the topic … a lot of different factors are used to come up with the influencer ranking. But we rank those people with that methodology so marketers can make an intelligent decision.”

I’m thrilled that someone came along, mBlast, and basically “shook the market up” …. Fantastic!!!!

And when I get a chance in a day or two, my review of mBlast will be here, on this blog (and in my Book in the chapter on Influence).