I realized my post earlier Social Media Monitoring needs Motifs and Relationships that I was searching around to figure out what context would be in Social Monitoring and came up with it, as in flash, while talking to friend on this New Years Day.

It’s the Social Graph – the relationship and placement in it – that is the context we should look  for.  Here’s some examples

Context, that’s what we need – theme and context.

Some of this can be done in LinkedIn as suggested friends in Twitter – I’m for expanding the mapping aspect here for Social Intelligence mapping – this is the “contextual aspect” we need more of in social monitoring.

More later..