In writing my book for Social Media Analytics the few people I’ve shown the manuscript (as it’s being developed) to have asked “where’s mobile?” in it.    Using Google Analytics and a number of profiles I have access to, including my own site but several others from different industries I’ve come to an awareness Mobile Traffic now comprises between 5% to 10% of all website traffic.

That actually is significant, and for sites like Havana Central, it’s actually closer to 12%, which is interesting because a lot of social media traffic and activity is moving to mobile.  I would expect both the percentage of mobile traffic to go up as people are using smart phones to access information.

Also, Geo-Location services like Foursquare and hybrids like Fourwhere (Sysomos’s mashup) are helping people find places they want to visit in a specific location or zipcode. Add to that GroupOn that we’re hearing more and more about lately and I think I’m seeing a picture that says by end of 2011 there will be about 20% of all website traffic, on average, from a mobile device.

More later – working on this idea,=.