I’m speaking at the Glide Technology event tomorrow morning here in London focusing on Glide Intelligence, Glide Technologies new platform.  Posting has been as light as the activity and social interactions in London this trip have been intensive.   I’ll be returning to New York late this weekend.

I also spoke at an Integrasco Event at the Soho Hotel on Tuesday, November 23rd which went very well.   Tomorrow’s event has 55 registrants which is pretty packed for the Certified Institute of Public Relations (looks like a brownstone from the photos on Google Maps).

Here’s the information about Friday’s event at the CIPR

Breakfast Seminar 26th November 2010

How to measure the engaged web; what worked yesterday does not work today. New methodologies for new challenges.

To coincide with the launch of Glide’s revolutionary new automated sentiment analysis tool, this seminar will examine the challenges of successfully measuring your brand in a socially networked world.

Find out

• How to effectively track your reputation across thousands or tens of thousands of media outlets
• Why traditional methodologies simply don’t work when it comes to measuring social media
• How to cost-effectively benchmark against the competition
• How to measure traditional media (print, broadcast) alongside social media, whilst understanding the connections

Spaces are free but limited so register now to reserve your place.

About the speakers

Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI’s and dashboards that drive businesses by setting and evaluating benchmarks. Read his influential blog here.

Keith Woods-Holder is a pioneer in automated sentiment analysis. A former Research Director of Saatchis, he began his career creating advanced mathematical models for the UK Government. He also worked at IBM where he built one of the first commercial sentiment analysis models.

When

Friday 26th November 2010, 8am to 10am GMT

Where

CIPR, 52-53 Russell Square, London, WC1B 4HP

Meanwhile, the one day trip to Oslo was to address the Board of Directors of Integrasco.   I had no idea Norway was so big and far from London (2 hour flight).