Monitoring Social Media #msm10 San Francisco and New York

Posted by Marshall Sponder on October 22, 2010 | Link It

Monitoring Social Media San Francisco just took place yesterday, October 21st, and Monitoring Social Media Bootcamp is happening today.  Judging from the twitter stream yesterday’s event in San Francisco was great (my guess is this link only will get the content I am referring to for a few days, then will age out of Twitter and won’t be easily accessible).   I particularly regret missing Gary Angel’s presentation on Social Media Dashboards and I knew when I referred he would make a fantastic impression (which he did); hopefully it’s videotaped and if it is, I’ll post it here.

Today is the Monitoring Social Media Boot Camp San Francisco, I attended and spoke at the first event of this series in London on March 31st, this is the second event (today) in SF and the next one will be in New York City (where I live) in two weeks (November 5th).  I am curious to hear how today goes and will be listening to the Twitter stream, the format has changed from what we did in London and will be more hands on and also half a day, not a full day.

Then Monitoring Social Media New York is coming up on November 4th, where I’ll be on a panel about Social Media ROI with Katie Paine at noon.   I did a presentation in Boston two weeks ago but this time I’ll just be doing a panel (sigh).   Following #msm10 is a bootcamp, just like what is taking place in San Francisco today but it will be even better I think, because we’ll have some experience behind it from today’s event and the hands on approach was actually partly inspired by me as it is called a “bootcamp” right?    The bootcamp should be totally hands on with no questions barred, all vendors presenting should be evaluated on the same queries, same time period and approach.

In fact, if it were entirely up to me, I’d have set the presenters 3 tasks

  1. a geo local query (lets see how the platforms handle finding something local)
  2. an industry segment analysis (all platforms evaluated must use same query and time period) then let’s compare the results and ask them ad-hoc questions.
  3. A comparison of Sentiment Analysis for the same query, also measuring volume, tone, segmentation of content to various social media channels such as twitter and facebook.

Will be interesting to see what comes out of this.

A couple of weeks later I’m in London to present at Monitoring Social Media London on November 22nd where I’ll be doing a full presentation again.     I’ll also be speaking at some local events and taking a short trip to Oslo where I’ll meet some interesting Norwegians about Social Media Monitoring.  More about that, later.

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The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses