Readers of my blog get a chance to read my white paper on Tracking Social Media ROI using Spectrum Analytics a day ahead of Tuesday afternoon’s webinar on the subject.

I’ll also publish the PowerPoint deck shortly after the webinar.

Tracking Social Media ROI using Spectrum Analytics

This paper is the most ambitious piece of writing I’ve done to date and I put a lot of thought and energy into it.

If I were to have finished my paper today, instead of three weeks ago, I would have added a few more things and it’s like that with Social Media ROI; because there is always more to write about especially on a subject like Social Media Return on Investment.