Wrote about the Twitter Account Reverse Lookup Case Study from PeekYou and Starbucks Case Study recently but today I have actual images of Geo-Location searches you can perform using PeekYou.

For example in the image above you can filter Starbucks followers by PeekYou influence score geographically.

Bear in mind that all of the information above can be provided as a data feed to Social Media Monitoring platforms or for that matter – just about any platform that needs this kind of data.

I also happen to think this level of resolution of data, when it’s available, is better than what any other platform has today in Social Media Monitoring – it’s richer and more useful.  For example, Sysomos has some this data (unless they have more that I haven’t seen in their reports), but they lack Life Tags,  Work Tags, Address, and those are major things they can not easily replicate.

What it comes down to is the information that makes a record actionable (meaning, I can add a name to a list or not) is probably in the the last 10% of what it’s a record which is the Life Tags and the work Tags (along with the actual street address, which Sysomos doesn’t have).