One more post on PeekYou as I was asked to share some geolocation deep dives, or DeepPeek, that didn’t come across on previous posts I’ve done.

Listening platforms and Search platforms would improve if geo-targeted demographic information were added and some work is being done which I expect we’ll see early next year (feed PeekYou data into various platforms).

The slide above shows the basic concept of what I’m talking about – right now none of the vendors I’ve worked with in Social Listening has this richness of data, all of it pulled from public records that anyone can access (if they know how).

Usually we look for influencers by keyword, in this case we’re looking for Starbucks influencers, with PeekYou’s data, we’re able to do much more and even map down to a zipcode and read in the census information of income for that zipcode, etc.

The slide above shows how a “reverse lookup” works via PeekYou’s API.

Besides “Listening Platform” I noticed “Social CRM” being mentioned and come to think of it, this data would be pretty interesting and useful to overlay with Salesforce, Oracle, etc.   I’m not sure I can say that this hasn’t been done yet, but I don’t think it’s been done yet in the Social Listening and Social CRM context that referring to here.

So, besides Census data what kind of data can PeekYou do a reverse url lookup on?   Just about all the Social Sites out there (see above), pretty much anything you’d want to aggregate into a record.  I’m sure if there’s some custom data source it could be added, all one has to do is ask PeekYou to do it.

I can see adding Opentable and SeemlessWeb, for example, if the information contained someone’s identity (similar to a check in) though we need to think of the value of adding each additional data source before going ahead (is this going to add value?, in other words)