It was only a matter of time until it happened but I’m not surprised TechCrunch was sold to AOL and Where They Go From Here on in. Arrington looked tired at TechCrunch Disrupt in New York this May, and if you have been reading TechCrunch regularly, as I have, Michael Arrington frequently has had to take distance himself. According to Arrington….
…. The truth is I was tired. But I wasn’t tired of writing, or speaking at events. I was tired of our endless tech problems, our inability to find enough talented engineers who wanted to work, ultimately, on blog and CrunchBase software. And when we did find those engineers, as we so often did, how to keep them happy. Unlike most startups in Silicon Valley, the center of attention at TechCrunch is squarely on the writers. It’s certainly not an engineering driven company.
At this point, where else could TechCrunch go, they are already the top Tech blog and they already have been doing their own conferences, have their own TV Channel and in fact, have become almost a part of Mainstream Media and being bought by AOL just makes it official.
My biggest concern (if it is a concern at all) is not TechCrunch’s independence; it’s TechCrunch’s move to “establishment media” may end up making it less cutting edge (and no longer the outsider looking in). How is it going to be for them to attract and keep new writers? Are they going to be switching it up a lot by adding writers from AOL’s writing pool? I follow specific writers at TechCrunch, how am I going to feel if a bunch of new bloggers I’m not familiar with pump in new content. Will the brand be diluted? Probably.
An era just ended and a new one begun. As far as I’m concerned Mainstream Media is becoming blogging and blogging is becoming Mainstream. It mirrored a pattern I saw last year with Corporate Public Relations getting high powered people in Social Media.
Getting on to more current news I saw the Social Network tonight and thought it was OK but also noticed a number of others I know have given the movie mixed reviews such as Jeff Jarvis. It’s interesting that as the movie comes out and possible negative buzz might be generated positive buzz is also making it’s way out to the world such as A Look At Mark Zuckerberg’s Surprisingly Dull House And Daily Routines.
I thought the characterization of Mark was a little to 2D and Aspergeristic for me but I enjoyed the movie anyway.
By the way the Compete Webinar took place today, there were 1447 registrants and 400 attendees, not bad. A lot of good feedback and support from the community of listeners.
Geoloqi turns your mobile location into a platform for messaging, programmed functionality and temporary, limited sharing. The consumer service could make the dream of passively consuming ambient information about our surroundings a reality and the program’s code is intended to enable any other developer to add location services to their applications. It’s the fruit of several years of experimental location tracking and the company says it will launch publicly in the coming weeks.
Read a post on how Data in the Cloud Still Governed by Obsolete Privacy Laws which connects with my recent article about Who owns the data in network Clouds? that was published at MyCustomer.com. Amazing how that happens!
Also, IQ WorkForce, a sponsor of my blog, has just opened up it’s Web Analytics Career Center and it looks good so far.