Trying to bring together a bunch of ideas from my last post which will end up being a White Paper along with a test of a new tracking system for Facebook type viral spreading and lift using a new product called SN Reach (which I haven’t talked about yet, but will in a week or so). I’m fortunate in that I don’t have to seek out innovation and the best ideas, they tend to come to me, more and more – and I’m happy to receive the gifts.
You can take a look at SN Reach’s website but I’ll cover it in more detail in early/mid August when I have some of my own data to display and talk about. This goes along with my strong bias to talk about data that I touch. Everyone I know, and me, especially, are sick and tired of slick marketers that talk about the same stuff, over and over, but don’t really say anything and don’t really have the data.

While you digest the above – lets talk about Inception – not just of this idea, and the case study/whitepaper that is coming up, but the movie, Inception, that I saw recently (and so did everyone else I know for the most part).

The other day I wrote a post about using Compete.com to gauge the popularity of recently released movies (or other media properties) – see Comparing major movie popularity using Compete.com. As days go on, Inception the movie is getting to be more talked about and at the same time, plays into the ideas I’m developing and gets me to think about creating off of ideas (ideas feeding on one another).
Here’s some high level charts of how the conversation about Inception is progressing (and how it’s broken down).


Using Sysomos MAP, I noticed most of the action is in Twitter – but I checked all the social media channels for spam and didn’t find much (simple query: Inception AND movie).
Meanwhile – here’s some of the more notable sharing of information I found about Inception the Movie, over the last few days (haven’t heard of anyone who saw the movie who did not like it).
First, I found the Inception Infographic on Jason Calacanis’s blog
Inception infographic
According to Cory:
… Here’s a YouTube clip showing some of the nice attention to detail in the film: the two major musical stings in the movie (a threatening, bassy throb and a grainy Victrola of Edith Piaf singing “Je Ne Regrete Rien”) are, in fact, the same song, played at very different speeds.
Interestting.
There are also people who are wondering if the dream ended – are they stuck in it?
There’s a good post at Gizmodo on The Neuroscience of Inception – what cought my eye was the image on the top of the post
The idea being we’re often in a dream when we’re watching movies
From the perspective of your brain, dreaming and movie-watching are strangely parallel experiences. In fact, one could argue that sitting in a darkened theater and staring at a thriller is the closest one can get to REM sleep with open eyes. Consider this study, led by Uri Hasson and Rafael Malach at Hebrew University. The experiment was simple: they showed subjects a vintage Clint Eastwood movie (“The Good, The Bad and the Ugly”) and watched what happened to the cortex in a scanner. The scientists found that when adults were watching the film their brains showed a peculiar pattern of activity, which was virtually universal. (The title of the study is “Intersubject Synchronization of Cortical Activity During Natural Vision”.) In particular, people showed a remarkable level of similarity when it came to the activation of areas including the visual cortex (no surprise there), fusiform gyrus (it was turned on when the camera zoomed in on a face), areas related to the processing of touch (they were activated during scenes involving physical contact) and so on. Here’s the nut graf from the paper:
This strong intersubject correlation shows that, despite the completely free viewing of dynamical, complex scenes, individual brains “tick together” in synchronized spatiotemporal patterns when exposed to the same visual environment.
Anyway, onto the Web Journal part of this post. Tonight it looks like a new way to annotate the internet is about to be released according to Read Write Web – Write On Top of the Internet With New Firefox Add-On
“Glass is a virtual canvas over the entire web where you can literally place notes on top of any website. Now, instead of sending a link, your contacts see your thought together with the moment that inspired it, in context, allowing you to share the experience of being there,” says the web site.
The add-on is similar to the Sidewiki extension for Chrome, which lets users post text comments in a sidebar to any website. But Glass lets you anchor a comment, photo or video to any text or image anywhere on the page. Basically, it’s as if someone placed a transparency over the website you’re viewing and handed you a felt marker.
Can’t wait to try out Glass.
Meanwhile, if your into tracking garbage trucks in NYC you can now do so using QR Codes (starting in August) according to B L Ochman in Whatsnextblog – QR Codes hit the mainstream – led by NYC Garbage Trucks. Platform wars escalate. Certainly a lot of depth to QR codes and to compare what is going on the VCR – Betamax format wars is telling.
Also telling is a new rule about Newspaper Circulation that should help Newspapers quite a bit – and they need all the help they can get especially now – thought I wonder if the problem is not one of circulation, but of providing enough value – anyway Under New Rules, Newspapers Increase Circulation by 400% Without Gaining Any Readers
… The new rules will allow newspapers to count a single subscriber multiple times if he or she pays or registers to access content via a print subscription, website, mobile reader or e-reader edition, among other changes to the way digital access is counted.
The changes could massively increase circulation numbers at outlets such as the New York Times, which has multiple mobile readers including a glossy iPad app, requires registration in order to access parts of its web site and plans to start charging for digital content next year.
Yes, I bet people at the New York Times are happy about this change, for all I know, they might have lobbied for it.
And it occurred to me while reading about how the W.H. condemns ‘irresponsible’ leaks, dismisses stories that it doesn’t matter who is in the Oval Office – the same response would have happened – though you would have thought that since Obama is so much more liberal and free thinking than his predecessors that he would have cut down on the propaganda – but that’s apparently not the case here.
BTW, if you want to learn about your health and use Social Media – The Mayo Clinic wants to teach you according to a post I read by JaTin – Mayo Clinic Launches Center For Social Media
The center will accelerate adoption of social media for health-related purposes, starting at Mayo and then within health care more broadly. Through this work, Mayo Clinic looks to help improve health literacy, health care delivery and population health worldwide.
I’ve gotten more interested in the medical field of late as I’ve done a bit of research into some of the larger brands via Sysomos and Crimson Hexagon.
And if you like Widgets, Wolfram Alpha will let you build your own Widgets and embed them in your blog, again, according to JatiN. Finally, I need to check out the news that Amazon Launches Potentially Powerful Facebook Integration – once I do, I’ll write a review here.
Anyway, this is a long post – longer than I intended to write.





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