From time to time people reach out to me to review their tools and platforms and that was the case with Dmitry Gushchin who hails from EasySeoTracking.com. I spent a little time testing EasySeoTracking against a few keywords where I might expect to rank on like “social media monitoring” and “social monitoring”.
The tool can be used for free but the paid version only costs $5.95 which is almost too low a price (I wonder why Dmitry didn’t charge $19.99 or something inexpensive but would denote EasySeoTracking was a serious, quality tool).
EasySeoTracking found a page of my site in position 59 at Google and for Social Monitoring at position 54 (though I found it at position 63).
While I didn’t signup yet for the paid version of EasySeoRanking I liked the description of the backlink tool for any of your competitor urls (assessed in the Niche Analysis Tool) because it includes the backlink pagerank which is really useful – considering for the time being – Google is largely governed by links – especially links with high pagerank (PR5 and over, according to advice I found on this site).
Used the SEO Recommendations tool and got some basic stuff – good information but easy to get by must looking for myself – in fact the advice might be over simplistic.
The Crawler Simulation tool wasn’t particularly useful for me except for one thing – it captured all the links on a page (in this case, the New York Times homepage) and that could be a real time saver when looking at sites and possibly scraping content – if your into that kind of thing).
At the end of the day, I found EasySeoTracking perhaps a little too basic for my uses, but I could see myself using it in a pinch if I needed an SEO Ranking Checker.
However I want to take a moment to talk about the changing nature of SEO. For one thing, my search results in Google (the tool doesn’t look at Yahoo! or Bing, or anything else) are going to be different than EasySeoTracking’s or for that matter, anyone else, due to the increasing incidence of personalized content – Social Media Streaming, Universal Search (based on all of that), Paid Search targeting. A simple rank checker might not be a very useful tool anymore – even if it was 5 years ago, or 10 years ago – things are totally different now.
Also the position your site is listed in is not as important as the probability and frequency of showing up in a position – which Google Webmaster tools does cover, but most rank checkers are unable to provide information on.
Niche Tracking – I think Niche Keywords are effective if you have a lot of content – the aggregate of all your long tail traffic might add up when you have enough of it out in search engines – but unless you can create and a prolific amount of content crawled and ranked – I don’t think it will help much.
On the other hand, tools like this one serve Google’s purpose of trying to get people to improve their content - problem being – such attempts too often by a desire to rank well, not as a result of really wanting to create good content – which Google also talks about often. Since Google just bought Metaweb To Bolster Answers, Google Squared & Rich Snippets I think Ranking Checkers address that SEO isn’t really about ranking now, if it ever was – it’s about finding the right content and getting rid of spam results – something Google has way too much of.
