I am at the tail end of a media mix modeling panel at the New York Times Building by the 212 Group.

The summary seems to indicate a need for Standards for user measurement and a need to price an impression exactly. The free market doesn’t always serve us.

In an agency there is a disconnect between analysts and clients (tell me about it!). If you can figure out what the goals of your client (not as easy as it sounds) you can move the needle of your client.