Comments on: Social Marketing Analytics Framework Review – Share of Voice – part 1 of 10

By: WebMetricsGuru » Social Marketing Analytics Framework Review – Measuring Conversation Reach – Part 3 of 10

Mon, 03 May 2010 00:18:05 +0000

[...] wrote about Share of Voice and Audience Engagement [...]

By: WebMetricsGuru » Social Marketing Analytics Framework Review – Measuring AUDIENCE ENGAGEMENT – Part 2 of 10

Tue, 27 Apr 2010 04:03:46 +0000

[...] Demystified Social Marketing Analytics Framework put forth and how it might be measured. While Share of Voice is easy to compile and chart (although applying share of voice is more difficult) qualifying [...]

By: John Lovett

John Lovett — Mon, 26 Apr 2010 12:47:22 +0000

Thanks Marshall, we’re glad to see these fleshed out. And thanks for sharing all this great data and information. Even your work here illustrates that this framework doesn’t provide all that answers and that significant critical thinking and process work is required.

However, you may want to consider that to track share of voice effectively, you’ll need to be able to benchmark it over time. In particular, with clients that are active in the dialog in their market, so they can see the changes over time –hence why we’ve put this under the ‘dialog’ bucket. So while your first test makes sense, to be complete we’d need to track this over a period of time, over months and/or years”.

I look forward to reading more as you work your way through the KPIs.

Cheers,
John Lovett