While this feature might not be unique to Radian6 (it could also be attempted in Techrigy/SM2 and some of the other social media monitoring platforms) I find Radian6 better for this particular application.
Let’s say you want to know all the conversations happening around a subject like …… Social Media Week NYC
Here’s the extracted “hashtags” that were used – I pulled them from the River of News Widget.
| CONTENT | |||
| #smwrazor | #BYEAClub | #Sociability_Me | #blogging |
| #smwnyc | #SMWNY | #gadgets | #thnksforhavingus |
| #in | #smw | #web | #smcnyc |
| #smw | #ltny | #fb | #NYC |
| #fb | #nyc | #NextDoorNerd | #news |
| #eqentia | #thx | #tscoop | #socialmediaweeknyc |
| #socialmedia | #socialmediaweek | #news | #breakingnews |
| #mashable | #cse | #GeekSpazz | #MR |
| #ARFSMC | #bt | #media | |
| #Media | #SMWN | #events | |
| #snwnytime | #hazel2010 | #events | |
| #socialmedia | #smwberlin | #smwny | |
| #smwnyc | #GITnyc | #smw2010 | |
| #swmnyc | #Fashion | #mbtweetup | |
| #smm | #elearning | ||
| #eventprofs |
And look what happens when I pull the twitter conversation around a hashtag ..
Take #geekspazz… RT @Mashable Next Week: Mashable NextUp NYC, The Future Journalist [Social Media Week] http://bit.ly/bIgPQz
Take #hazel2010 … coincidence that @hazeliz birthday is the same day that social media week starts in NYC? I don’t think so.
Take #Sociability_Me … Next Week: Mashable NextUp NYC, The Future Journalist [Social Media Week]: Less than 100 tickets re… http://bit.ly/bIgPQz #Sociability_Me
The value of this exercise – whatever meaning is associated to a hashtag – will be focused on the topic profile. For example, if I monitor the SuperBowl this weekend – which I might do – and pull all the twitter conversations out from Radian6 – I can then see how the hashtags are used in relation to the Superbowl.
And the question is .. what does that do for me ? Could be nothing – could be alot – because something about the hashtag puts context into the conversations – gives them meaning outside themselves and ties them to a larger meme.
Just a thought – now it really is time to go to bed – been up posting for almost 5 hours non-stop.
And here’s the spreadsheet if you want to play with this idea a little more – tell me how I might have improved it more … Twitter-Hashtag-Radian6 example – Social Media Week NYC
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