Using Radian6 to pull out the conversations around Twitter Hashtags

Posted by Marshall Sponder on February 04, 2010 | Link It

While this feature might not be unique to Radian6 (it could also be attempted in Techrigy/SM2 and some of the other social media monitoring platforms) I find Radian6 better for this particular application.

Let’s say you want to know all the conversations happening around a subject like …… Social Media Week NYC

Here’s the extracted “hashtags” that were used  – I pulled them from the River of News Widget.

CONTENT
#smwrazor #BYEAClub #Sociability_Me #blogging
#smwnyc #SMWNY #gadgets #thnksforhavingus
#in #smw #web #smcnyc
#smw #ltny #fb #NYC
#fb #nyc #NextDoorNerd #news
#eqentia #thx #tscoop #socialmediaweeknyc
#socialmedia #socialmediaweek #news #breakingnews
#mashable #cse #GeekSpazz #MR
#ARFSMC #bt #media
#Media #SMWN #events
#snwnytime #hazel2010 #events
#socialmedia #smwberlin #smwny
#smwnyc #GITnyc #smw2010
#swmnyc #Fashion #mbtweetup
#smm #elearning
#eventprofs

And look what happens when I pull the twitter conversation around a hashtag ..
Take #geekspazz…   RT @Mashable Next Week: Mashable NextUp NYC, The Future Journalist [Social Media Week] http://bit.ly/bIgPQz

Take #hazel2010 …  coincidence that @hazeliz birthday is the same day that social media week starts in NYC? I don’t think so.

Take #Sociability_Me …   Next Week: Mashable NextUp NYC, The Future Journalist [Social Media Week]: Less than 100 tickets re… http://bit.ly/bIgPQz #Sociability_Me

The value of this exercise – whatever meaning is associated to a hashtag – will be focused on the topic profile.  For example, if I monitor the SuperBowl this weekend – which I might do – and pull all the twitter conversations out from Radian6 – I can then see how the hashtags are used in relation to the Superbowl.

And the question is .. what does that do for me ?  Could be nothing – could be alot – because something about the hashtag puts context into the conversations – gives them meaning outside themselves and ties them to a larger meme.

Just a thought – now it really is time to go to bed – been up posting for almost 5 hours non-stop.

And here’s the spreadsheet if you want to play with this idea a little more – tell me how I might have improved it more … Twitter-Hashtag-Radian6 example – Social Media Week NYC


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Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses