More Analytics Platforms I’m looking at right now

Posted by Marshall Sponder on February 18, 2010 | Link It

i got the impression people like the posts that I have written comparing the Social Monitoring platforms with each other and over the last few weeks I compared Radian6, Alterian, Sysomos, Brandwatch and Biz360 on the same features (volume, sentiment and geolocation)

However, I have wanted more platforms to look at and I have several more that have opened up access for me and I’ll be looking at them shortly.

For starters, today I spoke in depth with Laura Khalil and Margaret Francis of Scout Labs and they have given me access to the Scout Labs platform for an extended period so I might evaluate and write about it.   I was excited to hear Scout Labs works very closely with Twitter and is able to handle the entire currant of Twitter messaging for it’s monitoring platform.   I’ll have a lot more to say about Scout Labs in a week or so, but I’m very happy Laura and Margaret reached out to me and being fans of this blog (and reading it all the time) it means a lot to me when people care about the content.

I’ll give Scout Labs a fair but honest assessment.

Another platform I have been granted access to over the last week, but haven’t used yet, is Synthesio – and I have Michelle Chmielewski, Synthesio’s  Community Manager, to thank for this.   I spoke with Michelle last week and she gave me a pretty good idea of what Synthesio does and I’ll be meeting with the Synthesio team in London at #msmbc10 next month – in fact, Synthesio is a sponsor of Monitoring Social Media Bootcamp.

I also got to hear a presentation about ListenLogic, another high end platform that has an interesting technology – I’m still waiting on some more information and a limited access to the product to evaluate it.

Then, I also met with Wendy Thorpe of Socialtality.com – a new Boston based  startup  in stealth mode.   Socialtality is an interesting idea – sworn to secrecy so I can’t talk about the product but it look like it might be good for some types of customers.

Later this week I’ll be seeing an updated demo from my friends over at Adaptive Semantics - who are now partially owned by the Huffington Post – in fact, I’ll be going over to see Elena Haliczer and Jeff Revesz at their digs in  Huffington Post’s building in Soho – I’ll have more to say about Adaptive Semantics once I’ve seen their updated platform.

Also, before I forget to mention it – I’m going to be a speaker next week at Jeff Pulver’s 140 Conference meetup at the New York Times Center.

Discussion Panel: The Emerging Real-Time Web and Education

- Deven Black, TAB NYC MS SS/Reading Teacher (@spedteacher)
- Lisa Thumann, Ed Tech, Advisor for NJECC.org (@lthumann)
- Liz Pullen, Sociologist & Teacher (@nwjerseyliz)
- Nirasha, Founder of http://www.MommyNiri…. (@mommyniri) Moderator
Additional speakers:

- Ted Rubin, CMO, e.l.f. Cosmetics (@TEDRUBIN), topic: TBA
- Marshall Sponder, @webmetricsguru, topic: TBA

I’m pretty excited.


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UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses