Comments on: Tactic Lust and The Maturation of Social Media ROI http://www.webmetricsguru.com/archives/2010/01/tactic-lust-and-the-maturation-of-social-media-roi/ Web Analytics, Social Media and Search Marketing Tue, 24 Jan 2012 15:53:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: What the $%&# is a Social Intelligence Engine? » Terametric Blog http://www.webmetricsguru.com/archives/2010/01/tactic-lust-and-the-maturation-of-social-media-roi/comment-page-1/#comment-9021 What the $%&# is a Social Intelligence Engine? » Terametric Blog Sun, 21 Nov 2010 03:39:04 +0000 http://www.webmetricsguru.com/?p=6382#comment-9021 [...] delivering 700,000 pages on the search term. Social Media Blogging luminaries like Brian Solis, Marshall Sponder and MarketingProfs’ Paul Williams are cogitating and writing about it. In fact, [...] [...] delivering 700,000 pages on the search term. Social Media Blogging luminaries like Brian Solis, Marshall Sponder and MarketingProfs’ Paul Williams are cogitating and writing about it. In fact, [...]

]]> By: D. Matthew Carter http://www.webmetricsguru.com/archives/2010/01/tactic-lust-and-the-maturation-of-social-media-roi/comment-page-1/#comment-3923 D. Matthew Carter Wed, 27 Jan 2010 13:54:39 +0000 http://www.webmetricsguru.com/?p=6382#comment-3923 Love this commentary. I think it furthers the intent and adds something of value to both posts mentioned. One thing troubles me however: Paul Williams seems to suggest that "Goals" and "Objectives" are different words for the same thing. Here, I'd have to disagree. A goal is a projected or sought-after state of business (in this case). Goals are accomplished when the objectives (a predetermined measured performance of strategies) are reached. Shouldn't the strategic planning hierarchy should be more like this? 1. Goal 2. Objectives 1, 2, 3 3. Strategies 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, etc 4. Tactics 1.11, 1.12, 1.13, etc Love this commentary. I think it furthers the intent and adds something of value to both posts mentioned.

One thing troubles me however: Paul Williams seems to suggest that “Goals” and “Objectives” are different words for the same thing. Here, I’d have to disagree.

A goal is a projected or sought-after state of business (in this case). Goals are accomplished when the objectives (a predetermined measured performance of strategies) are reached.

Shouldn’t the strategic planning hierarchy should be more like this?

1. Goal
2. Objectives 1, 2, 3
3. Strategies 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, etc
4. Tactics 1.11, 1.12, 1.13, etc

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