I’m familiar with Mark who invited me to Trendrr‘s offices last year.

Presenting: Alex Mann, Director
Roundtable Session: Social Media: Marketing and Analytics
Trendrr is a business intelligence platform that measures digital and social media. Trendrr’s real-time and over-time dashboard views allow clients to instantly identify volume, sentiment, location, demographic and influencers around their product and brand, as well as velocity around the media and
links being shared on the social web.

Clients can look at competitive data and track against sales and
marketing campaigns with historical views. Data tracking capabilities include blogs, microblogs, news, social networks, commerce and video sites. Trendrr allows organizations to make real-time actions based on quantitative and qualitative trends by understanding social media’s impact on sales, savings and brand equity.
Investors: Trendrr is a Wiredset Company
Interested in Partnerships With: Trendrr is seeking partnerships with organizations across the business
spectrum, from companies who want to leverage social media data to improve their decision making to other qualitative and quantitative organizations looking to collaborate. The industries we are most interested in expanding our presence in include: marketing, entertainment, politics and finance

My sense is Trendrr is a good platform to build an interactive dashboard using multiple disparate sources of information.   Mark just launched the Real Time Dashboard, and the real time influencers information is powered by Klout.

Processing the pipe of data in real time is very exciting, and this platform is appealing to brand marketers.

Curator is another product from Trendrr – you can search and “curate” conversations – this is great for a television show, your measuring it using the Real Time Dashboard and CURATING it using Curator – it works well in broadcast and film and rolling it out to other verticals selectively this year.

I find the idea of using Trendrr’s realtime dashboard and the Curation tool might be a great solution to a brand that wants to monitor and interact with your followers or potential customers in real time …. with Klout added in, the influencer component is added and that fullfills a critical needs, esp for Brand that are trying to recover market share – to win hearts and minds they have lost (I’ll say no more but if you can read behind the lines, feel free).