Visual SEO and The Google Phone with Google’s Goggles changes everything

Posted by Marshall Sponder on December 13, 2009 | Link It

It seems like the Google Phone is playing into a few other developments that might not appear to be connected, but are, in my opinion.

In fact, you can not understand  Google’s Hive mind, unless you understand how to look at many places at once, and connect the dots.

The Google Phone – 2007 – Marshall Sponder

According to RevNews:

” … visual search, it can be as innocuous and applicable as presenting a Geico ad when you snap a shot of a car accident. Or it can be as annoying and malicious as the real world equivalent of pop up ads, bait and switch tactics and other misleading advertisements. I can’t imagine what that equivalent would be, but I wouldn’t put it past the less scrupulous marketers to come up with some way to exploit visual search in a way that inserts a thorn into all of our sides.

What’s clear, though, is that visual search is going to shake things up by further blurring the lines between the digital and physical worlds.

What if …. the 3D world, the one we live in, is Visual Search Optimized in the same way the Web has been – how “spooky” would that end up being?

First, I wrote about the Google Phone  2 years ago (see Google building the Google Phone? Looks like it), and painted it, and  it looks like the Google Phone is going to be here, soon, perhaps at the beginning of the year according to TechCrunch and Search Engine Land and Engadget, see  Nexus One, The Google Phone, Captured In The Wild (Pictures) plus More Detail On Google Phone From A User; Makes Droid “So Last Month” and Nexus One photographs.

For example, check out this post in RevNews on Google Gogglesit’s only available on Android phones, even though the iPhone also has a built in Compass – look at this statement from Jack Busch:

” …For better or worse, everything on the web has been search engine optimized.”

“…we’ve all become a little bit more tolerant of the sometimes unnatural wording that appears in webpage titles and article leads for the sake of key phrase placement.”

” …It wouldn’t surprise me one bit to see design firms adding “visual search optimization” to their menu of services in the next five years. This could mean anything from altering your logo to further differentiate it from a competitor’s, to branding the architecture of your storefront to provide more identifiable cues for Google Goggles.”

We might also see some unauthorized visual tweaks, too. Say,  Urbanspoon mobilized a street team to slap stamp-sized stickers on menus, welcome signs, front doors, flyers, and telephone poles so that everyone snapping a photo of a local eatery would also be presented a few choice reviews from their website. If this model is picked up every sign and landmark could potentially resemble something akin to the obligatory strip of social bookmarking icons we see at the end of every blog post.

Gizmodo says:
“….If Google really is going to push this as The Google Phone (and it’s not just a dev phone), it’s hard to understate just how radically this changes the landscape not just for Android, but what it means for Google and their relationship to the cellphone industry.

The Google Phone would be a radically different model, a shift from the Microsoft one—make the software, let somebody else deal with the hardware—to the Apple and BlackBerry one—make the software and the hardware, tightly integrated. And Google’s even taking a step further, by selling it directly, bypassing the carriers, at least initially. (Google would not be the first to sell a high-powered unlocked phone—see Sony Ericsson and Nokia—but neither them are, um, Google, and their well-known failures with that approach makes it even ballsier.)

It’s a powerful message: to the companies making phones running Android, to the carriers, to developers, to consumers. Google is in this, to win. Everything has changed. You know, unless it hasn’t.”

Again, if you look at Google – it’s Hive Mind, why would Google push Goggle without it’s own device, one it owns and sells, with special optimized hardware – and why is it going to Android, first (it will end up on the iPhone, I’m sure, but not before Google ships the Google Phone).

Who knows, maybe we have to figure in Google Wave and Google Chrome OS /  Cloud OS into this too – what company is going to tie all this information together (and sell you ads on all of them, too, but Google).

I’m getting a headache thinking of “visually” search engine optimizing my life – I’m hoping it doesn’t get to that point.

….we’ll see where we are, in a few years.

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UPCOMING SPEAKING

Marshall Sponder Keynotes this conference on March 13th, and conducts as Social Media Workshop on March 14th, 2012

The inaugural Social Media Analytics Summit is the first ever two-day business conference with a complete focus on social media analytics. Social media analytics enhances customer service, improves brand and reputation management, and measures overall social media success for businesses