Comments on: Notes from the Influencer Scorecard Summit – A long but worthwhile post to read

By: WebMetricsGuru » Book Review: The Business of Influence: Reframing Marketing and PR for the Digital Age by Philip Sheldrake

Fri, 18 Nov 2011 00:46:15 +0000

[...] fact, come to think of it, it was two years ago, almost to the day, when Philip Sheldrake ran his Influencer Scorecard Summit (which I helped him with) in NYC. At the time, it seemed as if the group who met could not agree on how to create the scorecard, [...]

By: WebMetricsGuru » The Business of Influence – Philip Sheldrake

WebMetricsGuru » The Business of Influence – Philip Sheldrake — Sat, 02 Apr 2011 14:52:33 +0000

[...] Philip Sheldrake’s book The Business of Influence is about to be published and I’m looking forward to reading it. In December 2009 I worked with Philip on the Influence Scorecard in New York (we had a select 2 day gathering to discuss what was possible and needed with Influence Scorecarding). [...]

By: WebMetricsGuru » CIPR: I’m an advisory member of the Charted Institute of Public Relations – CIPR social media measurement group

Tue, 11 May 2010 12:47:15 +0000

[...] It seems to me the Social Media Measurement Panel will be the vehicle to continue the conversations we started last December in the Influence Scorecard Summit – see this link – and my notes from the Influencer Scorecard Summit. [...]

By: ITS Updates

ITS Updates — Thu, 17 Dec 2009 13:05:00 +0000

[...] few weeks ago Philip Sheldrake held the first Influencer Scorecard Summit here in NYC -I was part of it and now it’s beginning to sink in what that’s really all about (more than [...]

By: WebMetricsGuru » 7 Social Media and Web Analytics PREDICTIONS for 2010 from WebMetricsGuru

Thu, 17 Dec 2009 09:01:51 +0000

[...] few weeks ago Philip Sheldrake held the first Influencer Scorecard Summit here in NYC -I was part of it and now it’s beginning to sink in what that’s really all about (more [...]

By: WebMetricsGuru » Influencer Scorecard, The Chief Influencer Officer & the transumutation Social Media and PR

Tue, 15 Dec 2009 07:08:55 +0000

[...] from the Influencer Scorecard Summit – two weeks ago appeared from K. D. Paine’s Notes from the Influence Scorecard Summit and Philip Sheldrake [...]

By: Mia Amato

Mia Amato — Sat, 05 Dec 2009 04:27:32 +0000

Great stuff. Thanks for sharing this!

By: Aseem Patel

Aseem Patel — Wed, 02 Dec 2009 18:11:12 +0000

Excellent food for thought + I like the practical thought process here. We need the practical aspect of applying the tenants of “engagement & influencers” to visitors/people/traffic. I can see these concepts applied to ones own sites – not only to Social Media sites (though imo, just having a public site is a form of social media communication).

By: Tom Webster

Tom Webster — Wed, 02 Dec 2009 14:55:09 +0000

The Advertising Research Foundation (thearf.org) has done/published a fair amount on Engagement—first from their work to provide metrics for experiential marketing (which isn’t light years away from social media marketing) but applicable to other channels as well. Might be worth a look and/or a chat with their research director to look through that body of work–some if it is quite good, and I suspect much of it will work for social media engagement metrics. The ARF’s original definition of “engagement” was “turning on a prospect to a brand idea enhanced by the surrounding context.” That has morphed a bit, but that “surrounding context” bit is the business end of the stick as far as SM is concerned. You are right to note, however, that just because you could come up with a formula for engagement doesn’t mean you should Thanks for a great read.

By: Eric Swain

Eric Swain — Wed, 02 Dec 2009 09:50:45 +0000

Marshall,

Thanks for this overview. Looks like a product first meeting trying to inject some rigor in a notoriously nebulous area. I enjoyed our discussion around these and other issues in London recently.

One thing, however. Why include ROI in your list of things to be defined (I realise you didn’t attempt it this time)? I understand trying to nail down contextual definitions for the other terms; they are “language” which can have different connotations for different people. But, ROI is a defined term; it is a financial equation. Does this not mean we have a definition already?

Or is the summit going to attempt to define a way to calculate financial values on non-financial transactions like clicks, eyeballs, mentions, etc? I always think that any attempt to assign financial value to anything other than real dollars (pounds, euros, etc) is inherently problematic.

I’m looking forward to the ongoing efforts of the summit. If you are bringing it to London, let me know.

Eric