I’m at DigiDay Target all day at the W Hotel in Manhattan and I’m interested in covering the following sessions:

1:15pm: Spotlight: Media Buying is Dead . . . Long Live Audience Buying! With the breadth, depth and ease of access to targeting data increasingly rapidly, has the concept of buying “media” finally been put to rest? As more dollars flow into media trading platforms and exchanges, it is clear that data isn’t just for DM – brand advertisers have jumped into the game in a real way. And what about publishers – how does this emerging trend impact their business? This presentation will put a few more nails into the media-buying coffin as we “dig” into the world of data-driven audience buying. Presenter: Mark Zagorski, CRO, eXelate

1:30pm: Social Media Targeting: The Biggest Sandbox: Social Media Targeting has been deemed by many as the ultimate step in behavioral targeting. Our online relationships and habits across the social landscape speaks volumes. But the resulting data can be overwhelming. As good as it sounds in theory, can brands make sense of the flurry of activity? As brands learn how to profit from online friendships and connections, how will they apply these findings? As they do, will there be a consumer backlash?  What best practices should social behavioral practitioners establish?
Moderator: Tom Phillips, CEO, Media6Degrees

Speakers:
Shiv Singh, VP & Global Social Media Lead, Razorfish
David Honig, Vice President, Platform Sales, Buddy Media
Rob Key, CEO, Converseon

Also the Semantic Targeting session should be interesting – I’ve heard of a lot of targeting – but that particular type -

3:15pm: Spotlight: Case Study: Putting Semantic Targeting to the Test. Semantic targeting is quickly becoming a very effective way for publishers to better monetize their remnant advertising inventory.  In this presentation, Peer39 will share a case study which showed how several regional newspaper sites accomplished this.  Not only will the study validate the effectiveness of semantic targeting, it will also demonstrate that there is other valuable content in traditional news sections that are being under-monetized.  Semantic technology is the wave of the future and we’ll explain why and how it can help your business.

Presenter: Amiad Solomon, Founder & CEO, Peer39

By the way, there was a lot of information about Google that came down the last three days over real time search and personalized search, even when your not logged into your Google account, and how it means the fully personalized search experience  – I’ll have a post on that soon – haven’t had a chance to really sit down and write about my thoughts on this – but I will say this.

We know that Search Engines have been clustering results and using semantics to try to figure out what a person wants – i suppose we can just say … let’s just remember who they are and that will us (the search engine) most of the clues we need to figure out what a search, a particular search really wants.

But, in doing so – we run into privacy issues – in trying to understand us (because they can’t do it any other way) do search engines cross the line in collecting data.   At lets face it – how many signals are Google and Yahoo! collecting … Around 180?

They know Alot about us.