Comments on: The Coming Revolution includes Web Analytics and … Bauhaus http://www.webmetricsguru.com/archives/2009/11/the-coming-revolution-includes-web-analytics-and-bauhaus/ Web Analytics, Social Media and Search Marketing Tue, 24 Jan 2012 15:53:57 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nancy A http://www.webmetricsguru.com/archives/2009/11/the-coming-revolution-includes-web-analytics-and-bauhaus/comment-page-1/#comment-3470 Nancy A Wed, 04 Nov 2009 12:57:51 +0000 http://www.webmetricsguru.com/?p=5889#comment-3470 YES!! Thank you for drawing this parallel. I am on your bus. Integration of media and cross channel data analysis are key to understanding; Brand perception, product strengths (and weaknesses), high performance creative, testing, modeling, predicting and of course media mix optimization. An equitable and holistic viewpoint of media efforts is attainable and necessary in today's cluttered media space. Add to this the cross functionality and interactivity of horizontal team members and you never know what untapped talents you may have on your side! Those who can grasp this "Bauhaus" concept will gain a competitive edge and finish the day stronger and better positioned than those who do not. Bravo to you for truly stretching across media lines to present this level of understanding of our "craft". And Eric is absolutely right - stop fearing the math. If you embrace it your job will be much easier! YES!! Thank you for drawing this parallel. I am on your bus. Integration of media and cross channel data analysis are key to understanding; Brand perception, product strengths (and weaknesses), high performance creative, testing, modeling, predicting and of course media mix optimization. An equitable and holistic viewpoint of media efforts is attainable and necessary in today’s cluttered media space. Add to this the cross functionality and interactivity of horizontal team members and you never know what untapped talents you may have on your side!

Those who can grasp this “Bauhaus” concept will gain a competitive edge and finish the day stronger and better positioned than those who do not. Bravo to you for truly stretching across media lines to present this level of understanding of our “craft”.

And Eric is absolutely right – stop fearing the math. If you embrace it your job will be much easier!

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