Was thinking about a post I read in Marketing Pilgrim this morning about viral videos and original content where, I think, one of the most fundamental aspects of social media was discussed (http://www.marketingpilgrim.com/2009/11/cup-of-joe-how-not-to-go-viral-and-look-like-an-idiot.html)

I’m on my iPhone at Waterloo Station in London, so I have limitations on what links I can put here, and my spelling.

Upshot is – if your content is really good, interesting to your community of readers and followers – that’s all you need.

If, your content is not original, and most corporate social media, isn’t, you better have your presentation, everything, be super, super great.

Interesting factoid, paradox, that most companies get into Social to save money – and often make the wrong choices – they skimp when they should spend, and spend, when the could have avoided it.

That’s what I think.